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We, here at Wonderland, have made a great discovery and we are devoting 
TWO FULL PAGES of our valuable catalogue space in order that we may tell you the 
story and thus let you benefit from our experience. 
In 1946 we tested out a new product advertised by SOIL RESEARCH LABORA- 
TORIES and sold under the trade name of VITALOAM. We had never heard of VITA- 
LOAM before, but the reaction of our plants to this product was so remarkable that 
we immediately made a second purchase and our astonishment GREW. Never before 
had we experienced such results and in so short a time. Furthermore, there was no 
need for caution, because the product was as harmless as a Summer shower, AND 
THIS IN SPITE OF THE REMARKABLE GROWTH STIMULATION AND THE UNUSUAL 
VIGOR IMPARTED TO OUR PLANTS. In fact, we quickly learned that we could grow 
larger, sturdier plants IN A MUCH SHORTER TIME and that they were FAR MORE 
RESISTANT to disease and insect pests than were the plants grown by fertilizers or 
in regular potting soil. This was enough and the writer immediately “hopped” a 
plane for Ohio and SOIL RESEARCH LABORATORIES. Here is what I learned: 
Back in the year 1923, a young horticulturist and student of agrology, Albert D. 
Pifer, decided to do something about the physical rejuvenation of soils. As a boy, 
in Michigan, he had roamed through the barren blow-sand wastes of one of the 
western counties and, subsequently, had traveled in Florida and up and down the 
vast Appalachian mountain system in the furtherance of his studies. 
Mr. Pifer had two dominant ambitions; to write and to know more about soils 
and their relation to successful plant culture. One of his poems starts like this: 
“It’s Springtime and the song-birds all are mating. 
Through tinted mists, the distant hills are blue. 
| wonder why, with all this beauty waiting, 
I can not conquer space and be with you?”’ 
We wonder if, perhaps, Mr. Pifer did not have the same urge to ‘“‘conquer” 
ailing soils, when he set out to devote a lifetime to the study of agrology and plant 
growth stimulation. Anyway, he made his first VITALOAM in 1923 and then con- 
tinued to carry on till 1945, when SOIL RESEARCH LABORATORIES, INCORPORATED 
undertook the national distribution of the product. 

< DISCOVERS.... 


