IN MEMORIAM 
In loving tribute to the memory of Gustave Niederholzer, Sr., who 
succumbed to a heart attack while working in his fuchsia garden March 
16th, 1947. 
Gustave Niederholzer, Sr. was born in Vienna, Austria, and came 
to California in 1907 making his home in Alameda. Here he started 
hybridizing gladiolas as a hobby. After moving to San Francisco he 
happened to attend a small display of fuchsia blooms. That was sixteen 
years ago, and to-day, thanks to his hobby of hybridizing and raising 
fuchsias, we have fuchsias no one thought possible at that time. 
He became one of the most enthusiastic members of The American 
Fuchsia Society and for a number of years was editor of the Society’s 
Bulletin. He was considered by many to be the leading hybridizer of 
his time having created 135 named varieties of fuchsias. He liked to 
show his lovely blossoms wherever possible and never missed a chance 
to urge gardeners to grow more and better fuchsias. He brought a great 
deal of beauty into the realm of fuchsias and he gave away the results 
of his hobby to others, who like himself loved flowers. Among his out- 
standing achievements are America, Black Princess, Honeymoon, Lucky 
Strike, Pink Balloon, Richard Diener, Sunset, Utopia, Whitemost. 
His more recent creations Aloha, Bellisima, San Mateo, Treasure and 
Wonderblue. 
After his sudden death in March, Muriel Jane Waltz was given his 
seedlings and plants to care for and introduce, this year and in the years 
to come. We feel certain after seeing the few which have bloomed up to 
_ now, his last creations will be among his best. 
Anyone interested in and wishing to join the Niederholzer Memorial 
Association may do so by communicating with Mrs. Rosalie Rooney, 
3382 Clay Street, San Francisco 15, California. 
