THE JOSEPH F. MARTIN COMPANY is America’s Leading, Exclusively 
Wholesale Source for FINE PERENNIALS . . . Quality and Dependa- 
bility is the Only Secret . . . GOOD PLANTS and GOOD FRIENDS 
Have Done It . . . TOGETHER!!! 
Dear Friends: 
Is there an enterprise anywhere that can base its good fortune on any- 
thing other than its friends in its trade? 
The horticultural fields aren’t a wit different, and here at the 
Joseph F. Martin Company it is the first item in our business 
policy. 
Through good times and bad, through shortages and surpluses, 
the grand group of people whom we serve with the finest that 
we can produce are deeply appreciated and will always be treated 
in full recognition of your status as the most valuable asset 
we have. 
This Fall Catalogue is a premium presentation. The plants in it are 
well grown to a top standard. Fully matured in every instance, 
the first thing that is sold in the listing lines is the good clean 
quality standing in the fields. 
In no instance will you receive immature seedlings, liners, or 
finely cut divisions. 
The varieties are discriminatingly selected and only those are 
grown and sold that are firmly established as high yielding, high 
turnover items for the multitude of purposes that they serve. 
That it is RIGHT TO PLANT IN THE FALL, is increasingly better recog- 
nized. It will be a privilege sincerely to welcome your interest 
again this Fall and all of us here are looking forward to it. 
As it is cemented traditionally wherever fine hardy plants are a 
hearty interest, when you think of perennials, thanks, good 
friends, for thinking of us. 
Cordially, 
THE JOSEPH F. MARTIN CO., Inc. 
A SPECIAL CASH DISCOUNT 
In effect, a cash discount is a profit on investment even before the merchan- 
dise is received, and we are glad to tender the advantage to you. For your 
cash consideration, take — 
3% On All Orders Of $10.00 or More 

