To the Cotton Growers of the South— 
The official government esti- 
mates of the 1948 American cotton 
crop show a probable production 
of more than 15 million bales, and 
raises the possibility that the Sec- 
retary of Agriculture may call a 
referendum on acreage control 
for 1949. However, regardless of 
whether cotton is scarce or plenti- 
ful, or whether or not acreage 
control is in effect next year, we 
believe that wise cotton growers 
will select the variety of cotton 
which will produce the length and 
quality of lint which American cotton mills want. They will 
choose a cotton which produces maximum returns in dollars 
per acre, and those who are mechanizing their cotton grow- 
ing operations will select one which is suited for machine 
harvesting. 

Dr. George J. Wilds 
President 
The evidence which has been accumulating since our Coker 
100 Wilt Resistant cotton was first introduced in 1942, gives 
convincing proof that this variety is one of the safest, most 
productive, highest money value, and widely adapted cottons 
which has ever been offered to American cotton growers. 
In this catalog we have limited 
what we have to say about our 
Coker 100 Wilt Resistant cotton to 
the minimum which is necessary 
to give our old friends and new 
customers the essential facts, but 
have devoted most of our space to 
the record which this cotton is 
making throughout the Belt, and 
the significant results it is giving. 
Since Coker 100 Wilt cotton was 
first introduced six years ago it 
has grown in popularity until now 
more than one out of ten acres of 
the American cotton crop is planted to this variety. To make 
such a record, a cotton must be good! 

Robert R. Coker 
Vice-President 
President 
Ruted 1. Cofi— 
Vice-President 
COKER 100 WILT (1948) 
1948 REGISTERED BREEDER FOUNDATION STOCK 
A widely adapted 114,” variety combining a high degree of resistance to Fusarium wilt, excellent pick- 
ing qualities for hand or machine, extra earliness, high yield and superior spinning quality. 
Our 1948 Breeder Foundation Stock of Coker 100 Wilt 
cotton is the result of seventeen years of continuous improve- 
ment by extensive selection and testing of many thousands of 
individual plants on both wilt and non-wilt infested soils. 
Improvement has been made on the basis of wilt resistance, 
yield, staple, picking quality, storm resistance, fiber strength 
and spinning quality. 
IDEAL WILT BREEDING SOILS 
Here at Hartsville, where cotton has been grown on some 
of our lands almost continuously for 100 years, we are for- 
tunate in having soils heavily infested with Fusarium wilt 
and other diseases, which gives us almost ideal conditions for 
breeding for wilt resistance. Supplementing this, is a similar 
breeding program underway at Banks and Clarksdale, Missis- 
sippi, and at Leachville, Arkansas, where both Fusarium and 
Verticillium wilt occur. 
This cotton is as well suited for planting on non-wilt soils 
as it is on wilt lands, and reports have been received this sea- 
son on its splendid performance from such widely separated 
areas as Emporia, Virginia, and Harlingen, Texas, in the Rio 
Grande Valley. 
MORE THAN 24%, MILLION ACRES PLANTED IN 1948 
‘Coker 100 Wilt was first offered for planting in the spring 
of 1942, and during the six years following, has continuously 
increased in popularity until well over 2% million acres have 
been planted to this variety in 1948, according to figures from 
reports of Extension Cotton Specialists in the Southeastern 
belt. 
The hundreds of good reports which have come in to us from 
all states of the Southeast and from Texas and Oklahoma, 
representing practically all types of cotton soils, are evidence 
that this cotton is well adapted to planting throughout the 
Cotton Belt, Texas and Oklahoma, eastward. 
LEADS EXPERIMENT STATION TESTS 
The State Experiment Station variety tests, as far north 
as Missouri and as far south as Weslaco, Texas, at the south- 
ern tip of the belt, this cotton has stood at or near the top in 
production and money value per acre. 
We will, of course, continue to improve our Breeder Foun- 
dation Stock each year with our newest and best lines from 
our wealth of breeding material, at the same time maintaining 
the standard type and recognized characteristics of the vari- 
ety. 
Our extensive breeding program is such as to guarantee 
constant improvement in all the desirable qualities of this 
cotton. 
DESCRIPTION 
Plant—Erect, semi-determinate in type. Vigorous with more 
erect, well spaced fruiting branches. 
Foliage—Thin, with deeply lobed, medium sized leaves. 
Season—Very early. 
(Continued on page 4) 
a 
Right: Increase field Coker 100 Wilt cotton 1948 Breeder Foundation 
Stock. Photo taken early September illustrates heavy fruitage, wide, fluffy 
opening of bolls, well spaced fruiting branches, and earliness. 
