



As this book goes to press we are celebrating our Seventy-third Anniversary. Seventy- 
three years of tireless effort and service to thousands of customers throughout the Middle 
West, whose generous patronage has made this nursery an outstanding suecess. 
In 4875 Coe and Converse established a small fruit farm, growing berries for market and 
selling what plants they could, as a side line. 
In 1886 J. M. Edwards and his two sons, Frank CG. and Arthur J., also started in growing 
fruit and selling plants. 
The three firms continued in business separately until 1902 when they incorporated as the 
Coe, Converse & Edwards Co. Beginning with a small pateh of berries, we have increased our 
acreage until we are now using 100 acres, growing and handling a complete line of Fruit, 
Shade and Ornament Trees, Evergreens, Shrubs, Small Fruits, ete., in fact, everything found in 
a first class nursery. We are supplying thousands of et ustomers each year with the material 
lo make their home grounds beautiful and fruitful, 
All of the original operators of this firm are now gone, but the same thoughts of service 
and quality merchandise for our customers is still the aim of the men now operating the nursery. 
H. W. Riggert, now president of the company, has been associated with the nursery for 
over twenty years. Harold C. Poyer, Secretary-Treasurer, has been with the firm sinée his~ 
release from the Armed Services and is a bel durie Landscape Architect. 
We are happy to place in your hands our most recent catalog. We have tried to put in this 
book the main varieties we consider practical and valuable for the home owners in this latitude, 
west of the Great Lakes. On its pages is offered honest merchandise and accurately described. 
We solicit your continued good will and patronage, and it is our hope that we may num- 
ber among our friends and customers, many of those who are now in need of the service we 
have to offer. 
We now offer you a complete Landscape Service. In this service we will draw you a 
complete landscape plan which ean be used over a period of years if necessary. We make a 
charge for the plan, but give you a 10% discount on the plant material purchased from us up 
until the price charged for the plan is credited to you. 
It's Not A Home Until Its Planted 
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