

Chrysanthemum Specialists 
The chrysanthemum crop has long been grown by many growers as a catch crop. During the past 
decade this crop has been rapidly changing its position in the rotation. Today it ranks as the main 
crop in the rotation. 
To produce millions of rooted cuttings requires a specialist. These propagators can handle an order 
for one hundred thousand as easily as one for ten thousand or less. This specialist will deliver the cut- 
tings to you when you wish to have them so you can follow precision cultural details to make your flower 
crop pay. 
The wise grower of cut flowers“will plan his crop so as to eliminate the poor varieties and have his 
crop in bloom when he feels that market conditions are best. The precision culture of planting, pinch- 
ing, feeding, watering and spraying is here to stay and all growers of quality stock are rapidly follow- 
ing this procedure. 
Likewise, the selling of chrysanthemum cuttings has reached the specialist phase. You want to pur- 
chase your cuttings from the person who is posted on the latest information and can help you plan 
your crop successfully. 
Our representatives are all well versed in the culture of chrysanthemums. They know the peculiarities of 
the various varieties and are capable in planning your requirements for the coming season. 
It is a Shoechner service to make available the latest cultural information on this crop. 
Gloeckae 
15 EAST 26th ST.. NEW YORK 10, N. Y. 
LExington 2-4197 At Madison Square 
MUM MANUAL CONTENTS 
Anemone Varieties Pompon Varieties 
Cultural Pointers Pot Plant Culture 
Delayed Flowering Pot Plant Varieties 
Garden Varieties ............. Tey 
Insects and Their Control 
Large Flowering Varieties 
Newer Insecticides 
Novelty Varieties Spring Flowered Chrysanthemums ... 
Pests and Their Control 
Re-Selection Program 
Shading Information 
Single Varieties 

TERMS OF SALE 
Fifty rooted cuttings of each variety is the minimum that can be supplied. 
More than 50 of a variety must be in multiples of 50. 
Every effort is being made to re-select all varieties of Chrysanthemums through indexing of the plants used for propagation. 
For the latest information about Chrysanthemum Stunt, please refer to page 28. The stock of all cuttings to be distributed 
next Spring has been flowered normally without any apparent sign of stunt. Since complete information is not available 
on its causes and control, we do not guarantee our cuttings to be free of stunt. 
FRED C. GLOECKNER & CO., INC. gives no warranty, express or implied, as to the productiveness of any seeds, plants 
or bulbs it sells and will not be in any way responsible for the crop. Our liability, in all instances, is limited to the pur- 
chase price. 
