Dear Customer: 
We want to express our sincere appreciation to you for your past orders 
and we are looking forward to serving you again this year. 
We are happy to mail you our new Mum Price List for 1949, We are 
enclosing a new Handy Order Sheet which should save you time in mak- 
ing out your order and will enable us to handle your orders promptly and 
more efficiently. 
This year we have literally doubled our mum stock inventory so that 
we may be better prepared to serve you. 
Again we are offering our regular customers our SPECIAL EARLY 
ORDER DISCOUNT OF 10% FOR CASH WITH ORDER ON OR 
BEFORE FEB. 5, 1949, for delivery during May, June, or July. 
By your taking advantage of this special offer, we will have a better 
opportunity to have the varieties you prefer ready for you at the time you 
want them. Usually many varieties are not available later in the season 
because of the heavy demand for them from early orders. 
We have changed our price schedule this year as you will notice on 
page two of our list. We believe they will meet your approval, especially 
if you take advantage of this EARLY ORDER CASH DISCOUNT. 
Our prices are similar to or better than the jobbers’ with the possible ex- 
ception of small orders for 25 of a variety. 
When you deal DIRECTLY WITH THE GROWER, we can SAVE 
YOU MONEY on your Mum Cutting needs this year. 
Because our stock plants have been rested, we feel we are in a position 
to give you CLEANER, STRONGER, HEALTHIER and MORE 
VIGOROUS, DISEASE-RESISTANT cuttings. These cuttings are 
rooted in sterilized sand. Packed by experienced help and shipped to reach 
you in good condition. 
If you live a considerable distance from Geneva, N. Y. and near a 
commercial airport, we suggest that you consult with your local AIR 
FREIGHT Agent in regard to Air Freight rates. Compare them with 
the Air Express and Railway Express rates before ordering to see whether 
you. would consider the SAVING IN TIME en route worth the addi- 
tional air charges. 
Sincerely yours, 
GENEVA FLORAL COMPANY 
P.S. If you should be unable to send the money with your order now 
but could send it in 30 or 60 days, let us know and we will gladly extend 
the discount period especially for you. 
(See Snap Specials on the back of this order sheet) 
