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oy uF Wilcox & 
L2lina and) Lay Trace Landscape se Dass at AV 
ANGELUS 4221 

eevee Le SOULE RA AD ORY OWT EO OR RV ERY 
MONTEBELLO ios anceres county CALIFORN N | 
E 
A GROWERS 
October 1, 1948 
Dear Customer: 
For many years a need has been felt among many of 
our friends in the Florist and Nursery business for a means 
of identification of rare and unusual types of foliage plants 
through the medium of pictures as well as nomenclature. 
We have recognized the importance of this trend of 
thinking, particularly in recent years when the demand for 
foliage plants has exceeded all expectations, and indications 
show definite signs of continued stimulation. 
The enclosed folder has been developed’by our company 
to meet this need and it is our hope that it will prove to be 
a real "salesman" for you. 
We suggest that you keep this folder handy in your 
SrOucmUOrmmOur customers) benef it min selectins (the plants: of 
their choice, retaining it yourself as a foliage plant refer- 
ence. 
You will notice that the various symbols under each 
plant. are=defined at» the foot-of the folder. This system is 
used to answer simply the standard questions that you are 
asked concerning the care of house plants. 
We sincerely hope you will use this folder at every 
Opportunity and that it will prove to be a valuable addi- 
PrOTnmuUOLVOUnmmetvnods) ol distribution. 
Very truly “yours, 
ROY OR.’ WILCOX) & CO. 
By: TUS 
