IRISES AND DAYLILIES 





Flower friends, old and new, 
Flower friends, far and near, 
We'll try as hard to please you 
As we would if you were here. 
HOW TO WIN FRIENDS AND INFLUENCE PEOPLE, YEAH-HOW? 
We thought, when we sat down to write this foreword, that we would think of 
something very moving and impressive. In a few well-chosen words we would con- 
vince our reader, forthwith, that Edenwald Gardens is, without a doubt, the place to 
send that order for irises and laylilies. (It is too!) 
But now we don’t know. Maybe we were over-confident. Words are so darn 
elusive. Those false starts in the waste basket—they didn’t contain any inspired 
words, we’re sure. And judging by the taste of the wood in this pencil there’ll be no 
magical words come out of it, ever. It’s funny! Our Hoosier climate has produced so 
many famous writers, and we’ve been exposed to it so long. Maybe, then, we ought 
to lay more stress on the fine iris and daylily plants it produces. And probably this 
foreword will remind someone that Indiana is also famous for corn. 
Oh well, our former customers oughtn’t to be so hard to persuade. After all, they 
know how earnestly we try to please and they know too, that we do deliver superior 
plants—no fooling. It’s the new readers that bother us. How to make a favorable 
impression and get them to, at least, give us a trial. 
LITTLE IN SIZE—BIG IN CONTENT. 
Our little catalog isn’t pretentious but we hope you may find it interesting. 
Altho designed to fit the pocket or handbag, it offers a wide selection of varieties, 
ranging from the older, lower-priced items still worthwhile, to the very newest of 
modern originations. And between these two extremes are those excellent introduc- 
tions of recent years, which are now so moderate in cost that they, really, represent 
the most economical value in pleasure and satisfaction. 
THE BEST THINGS IN LIFE ARE FREE 
And while the best things in your garden are free, the second-best will cost a 
little more. Sunshine, fresh air, healthful exercise, relaxed nerves—these and other 
blessings are yours without cost. But for added interest and enjoyment you will need 
some of the flowers we list. Our 1949 prices puts many of these within reach of the 
average garden budget and makes it easy to enhance the attraction of your garden 
from spring till fall. 
VARIETY IS THE SPICE OF LIFE 
We hold that gardens should be kept alive, not by the preservation of old land- 
marks but by the continual infiltration of fresh beauty. Old out-moded varieties in 
Which one’s interest has waned, should be resolutely discarded. 
FAMILIARITY BREEDS CONTEMPT 
Whether we deal with the out-moded clothing or furnishings of yesteryear or the 
old garden clump that we used to love so well, neither can offer the stimulus to our 
interest and enjoyment that we can obtain from newer and handsomer acquisitions. 
Garden monotony should be avoided. A flower should thrill you with its new and 
unaccustomed beauty and charm. Your garden should be full of pleasant surprises 
eer Toe annual repetition. A more attractive garden brings more zest into your 
nome lire, 
IT’S NEVER TOO LATE TO MEND 
It seems incredible, but every year we get orders from folks who have never 
before grown irises or daylilies. And don’t we enjoy playing missionary to those 
people! We can just visualize the perfectly enormous thrill they are going to get out 
of their gardens when they see these gorgeous and easy-to-grow flowers! 
