EGGPLANT 
Sow \4 pound in seed-bed to plant an acre. 
For the garden sow one packet in seed-bed for 17 plants 
to set 50 feet of row for a family of 3 or 4 people. 

A field of Fort Myers Market eggplant at harvest time. 
We offer the best eggplant seed for Florida. Our northern 
seed growing fields are thoroughly inspected each season for 
trueness to type and freedom from mixture and disease. 
Cutture. For a spring crop, plant seed in November, Decem- 
ber, and January; for the fall crop, plant in June, July, 
and August, in muslin or burlap-covered seed-beds. When set 
in the open, the plants may need some protection from the 
sun. Many growers use palmetto fans, stuck slanting on the 
south side of the hill, which will keep the sun from striking 
the newly set plants with full force. Have rows 3 to 4 feet 
apart and 3 feet between the plants. Use not less than a ton 
of 4-7-5 fertilizer per acre. For the control of insects and 
diseases of eggplant see pages 53, 55, 60 and 64. 
The number of days in parentheses after each variety 
indicates the number of days to first marketable fruits, from 
setting out plants in the yield or garden. It usually requires 
six to eight weeks to produce plants for field setting. 
Prices quoted are postpaid. 
Write for special prices on larger quantities. 
Eggplant seed supply very limited. 
- FLORIDA HIGH BUSH. (85 days.) This is a very heavy- 
yielding stock. The plants are vigorous, tall and upright in 
growth, holding all the fruits well off the ground, thus prevent- 
ing rot. They resist drought and wet weather better than most 
other varieties. The fruits are elongated, cylindrical in shape, 
tapering slightly toward the stem end, and of a dark purplish 
color. An excellent shipper and a good keeper. 
Pkt. 10c; oz. 55c; 44 lb. $1.65; 1 lb. $6.00 
5 lbs. $5.90 per Ib. 

The Standard of Quality in Florida for Over 35 Years 
FORT MYERS MARKET. 

(83 days.) We were the first to 
introduce this variety, which is today the leading variety grown 
in Florida, and is gaining in popularity throughout the South, 
due to the increased demand for this type in Northern markets. 
Our breeding department has made special selections in order 
to improve the variety for uniformity in type of plant, size, 
shape and color of fruit. In numerous tests which we have con- 
ducted with our improved strain of this variety in different 
parts of Florida, we have found it to be superior to others in 
the fact that it produces immense yields of large sized fancy 
fruits over a long period. The plants are of the high-bush type, 
producing a very tall, vigorous growth. The fruits are slightly 
elongated, cylindrical in shape, never producing a necky stem 
end, and they possess an intense deep black color so much in 
demand among buyers and in the markets. 
Pkt. 10c; oz. 60c; %4 Ib. $1.75; 1 Ib. $6.50 
5 lbs. $6.40 per Ib. 
NEW ORLEANS MARKET. (85 days.) This special and 
distinct development of the high-bush type of Eggplant was 
selected for larger, shorter fruits than are produced by Florida 
High-Bush. They are dark purple, of good shape and color 
and of an attractive market appearance. Bears its fruits 
entirely off the ground. 
Pkt. 10c; oz. 55c; % lb. $1.65; 1 lb. $6.00 
5 Ibs. $5.90 per Ib. 
BLACK BEAUTY. (80 days.) An early variety of the low- 
bush type, producing a low, bushy plant with large, glossy 
black fruits, short, thick and blunt oval, or egg-shaped. De- 
sirable sort for market as the fruit holds its attractive black 
color for a long time, but not well adapted for low, wet lands, 
because the fruits are not held up off the ground and are sub- 
ject to rotting, except on high, dry soils. 
Pkt. 10c; oz. 55c; 4 Ib. $1.65; 1 Ib. $6.00 
5, Ibs. $5.90 per lb. 
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