RETURN POSTAGE GUARANTEED — 
Mr. Ralph R. Shaw 
The Librarian 
U1 Se, Dept. 
Washingto 
Harrold s 
f Agriculture 
eer, Brokerage 

LIBRARY 
RECEIVED 
ist 
‘‘ HIGHEST QUALITY AT A SAVING ”’ 
HARROLD’S — Brokerage Division. 
VOL. 1, NO. 1 -— DECEMBER 1, 1949. 

P.O. BOX 29-K, GRANTS PASS, OREGON. 

We ean Save 10 to 35 Percent For You 
NO SACRIFICE OF QUALITY 
A REVOLUTIONARY OFFER 

IT WILL PAY YOU TO READ THIS FOLDER 
The offer we make here is one that has been under consideration for 
several years. A great deal of planning has gone into the ground-work of 
this offer before we submitted it to you as a professional member of the 
horticultural trade. We have also waited until the seed industry had come 
into more stable production after the war. Whether we can make this 
plan succeed in making substantial savings for you depends on whether 
we can convince you of the logic and potential service we are offering and 
its value to you as an individual. It will afford you substantial savings 
without loss of quality on items that cre a substantial item of your over- 
head. We are gambling the distribution cf this one folder issue to deter- 
mine whether you agree with us that it is possible to distribute flower 
seeds of standard varieties and strains at a more reasonable level. Your 
reaction to this offer will determine whether we make this a permanent 
department of our business and develop and refine it in the future. 
THERE WILL BE NO COMPROMISE IN QUALITY 
As many of you know, our firm has been active in the wholesale seed, 
bulb and nursery trade for nearly half a century - since 1902 to be exact. 
The name Harrold’s has been recognized as representing the ultimate in 
quality for many years. Under this new department we intend to continue 
our closest attention to quality the same as in the past. We have distri- 
buted many of these varieties of seeds for more than 20 years and our 
supplies under this program will be from the identical specialists who 
have supplied these varieties to us during that time. None of our Harrold 
Bred Specialties will be included in this departments stock. They will be 
continued exactly as in the past. Rather this stock will be confined to 
those varieties and strains that are completely standard in the seed and 
Nursery trade. The seeds that we will supply from this and future price- 
lists will come from the cultures of six of the largest, most reputable and 
best known general seed growers on the West Coast. Among them they 
produce more than 75% of the seeds of these varieties now distributed 
in the American market. Whether you buy from this list or from any 
other American seed dealer the probabilities are great that yor. will 
receive the same seeds from the cultures of this same group of growers. 
They are the only source of a great many of these varieties we list here. 
WE INVITE DIRECT COMPARISON OF PRICES OFFERED HERE 
WITH ANY QUOTED BY OTHER DEALERS. 
WHY WE CAN AFFORD YOU THESE SAVINGS 
From your standpoint every dollar you save in operating costs without 
reducing production and quality is the equivalent of an increase of $5.00 
in business done. There are few concerns today who can show a net profit 
of 20% on their operation. Therefore with gross operating overhead 
representing an average of 80 to 85% of your gross sales every cent you 
can cut from this overhead is the equivalent of an increase of about five 
times that amount in returns from sales. 
There are definite reasons why we anticipate heing able to swing this 
plan to the benefit of all concerned. Some of these reasons we enumerate 
as follows. 
1: This program as planned is so attractive that we feel sure of 
developing a substantial volume right from the start. It is a common 
principle in the business world that volume sales mean either greater 
profits or lower prices. We are gambling that in passing the savings of 
large scale distribution on to you we can justify these unusually attrac- 
tive prices. 
2: We don’t intend to load in a heavy, speculative inventory. Our 
years of experience in this industry have demonstrated that because of 
the serious problems caused by outdating of seeds with the resultant 
heavy inventory losses, present high markups are necessary if much in- 
ventory is to be of a speculative nature. Our proximity to the growing 
sources of this material makes it practical to render reasonable service 
and delivery with a minimum of inventory. This is also a great advantage 
from your standpoint. It almost completely eliminates carry over of seed 
from one crop to the next. We will always supply you with seeds of the 
latest available harvest. 
3: We are not going to offer Super-Duper special services - 12 hour 
shipment, free air shipment or other specials under this program. We do 
expect to maintain supplies in our shipping warehouse that will enable 
us to ship under average conditions in a reasonable time and in case of 
shortage we can fill in from growers stock within approximately a week. 
The savings this plan affords you makes it well worth your while to an- 
ticipate your needs by a matter of two or three weeks; even a month and 
to order your requirements in adequate time. We can both save money if 
you plan your schedules in advance without affecting quality results in 
any way. Lack of foresighted planning and procrastination in ordering 
has to be passed on to you in higher prices. It necessitates larger invest- 
ment in inactive inventory and maintenance of a bigger, more costly 
organization to give you super service at peak rush periods. If you expect 
the seedsmen to do your planning for you and render 12 hour service he 
must place speculative contracts for seeds to supply this type of trade 
from six to twelve months in advance. This makes heavy inventories 
with their outdating losses and a larger office force mandatory. All of 
this must be added to the price of the seeds. 
4: We can offer you the best possible “spot’’ deliveries. That is because 
of our close proximity to the major producing areas. We are able to fill in 
“spot’’ on short notice whenever our inventory runs low or when you want 
some items in larger quantities. If you want unusually large quantities 
of any of this stock we shall indeed be glad to quote special quantity 
prices. While normally certain specific groups of this stock will come from 
a specific grower, our wide experience with the cultures of all six of our 
growers enables us to cover on shortages as long as stock is available in 
the growers hands anywhere out here on the coast. 
A NEW SYSTEM OF PRICING AND QUANTITIES 
We believe that we are introducing in this folder, the most logical and unusual 
pricing method introduced to the seed trade in the last fifty years. As we all know 
there has grown up in our trade, through common usage, a system of fractional 
