


WHY THE EXPERTS SAY: 





ASSURES EARLIER, 
—— MORE PROFUSE ROSES NEXT SEASON 
Besides the advantages to the plants, there 
are many conveniences for you. The soil 
is mellow, easy to work. Prepare it any time 
at your convenience, and then leave it until 
the postman delivers your J. & P. plants. 
It is then only a matter of a few minutes to 
put them in the prepared ground. You can 
be confident of earlier, better blooms next 
June because the plants make new roots in the 
late fall and early spring ... will produce 
blooms almost like an established plant. 





Plant Even When Ground Is Frozen 
You can plant Rose bushes even when the 
ground is beginning to freeze, as long as you 
protect the roots of the plants against direct 
exposure while they are being set out. Simply 
keep the roots - 
covered so that 
they do not freeze 
while you are 
planting the 
Roses. Once they 
are in the ground, 
the plants will be 
Anything you order from us this fall will perfectly safe if 
be sent to you postpaid and fully guaranteed, you follow our 
at the proper time for planting in your par- simple — instruc- 
ticular locality. We know the horticultural tions for normal 
zones for all parts of the country and check winter protection. 
weather reports regularly so we can ship our’ Free instructions 
plants to you at the right time. with every order. 










Roses Shipped at Proper Time 





























Serenade 
© 
J. & P. CO. 
Plant Patent No. 852 
Exquisite burnt-orange bud opens slowly while retaining its high 
centet, which finally explodes into a 5-in. Erilliant, coral-orange 
bloom. 
These pleasing blooms are freely produced on 314-ft., open plants. 
As the buds unfurl, the petals open to a flat position, making an 
airy, large flower. The edges of the petals have an interesting 
darker shade. 
The foliage is shiny green and nicely balanced on the plant. It 
hangs on well and sturdily withstands ordinary Rose ills. 
You will like this brilliant, airy, new Rose. It has had many 
very favorable comments from the testing stations that have 
grown it. 

Pe NTN eee 
— 
Montana says, ‘Opens slowly, long-lasting flowers. Holds color 
in our strong sun. 

Georgia finds, ‘A reddish crange color; tight new bud looks red, 
splendid for this country.” 
Portland Oregon, is also very enthusiastic over the Rose and its 
free production of highly colored blooms and has given Serenade a 
: very prominent position in its grand Rose garden. 
$2.00 each; 3 for $5.00; 12 for $20.00 
This magnificent 17-acre Rose Garden contains the 
most beautiful Roses known to the world. It includes 
many new yarieties created by our own Department of 
Plant Research and also by the leading European 
hybridizers like Jean Gaujard of Lyons, France, whose 
photograph in the J. & P. garden appears at left. 







