The William Macdonald Seed Co. 
For the Seed Trade.... 
Here is our handy “reference size” contract list of 
Flower Seed items we are planting for 1949 crop harvest. 
Thanks to early rains in December, plantings are being 
made under better conditions than the previous two sea- 
sons. Despite unusual cold weather and even a few inches 
of snow in January, no damage has been done to early 
planted Flowers. Plantings are going in on schedule and 
with normal growing conditions in the spring, harvest 
should be earlier than the 1948 crop. 
Production costs in California continue to rise. Yet in- 
creased efficiency and mechanization of farming reflect 
additional savings for you in Macdonald’s 1949 catalog. 
Because of this close cost factor no speculative plantings 
will be made. We strongly advise all customers to place 
orders as early as possible, thus avoiding the disappoint- 
ment of late season shortages. 
It is unfortunate that World trade conditions are in a 
worse mess now than at the height of World War II. To 
customers abroad whose trade is restricted by Import Li- 
cense or dollar regulations, we are pleased to offer assist- 
ance in every way possible—both by trials of new items 
and Trade lists to keep you posted on developments here. 
All customers planning a trip to California this summer 
are cordially invited to visit our fields in the beautiful 
Santa Maria Valley. Our fields are usually showing their 
best color between June and the middle of August. 
It is again our pleasure to thank you, our customers, for 
your friendship and patronage during the 1948 season. 
We can assure you that we will strive to give you even 
better service in 1949, and we look forward to handling 
your new crop Flower Seed requirements. 
THE MACDONALDS 
WM. MACDONALD 
J. D. MACDONALD 
Wm. K. MACDONALD 
