Enjoy a Glad Show tu Mid-wiuter! 
Three-Dimensional, Life-Size Color Pictures of Glads 
Now Available for the First Time 
A year ago—in our 1948 catalog—we offered our customers a new service to make 
their glad hobby even more enjoyable: sets of standard 35 mm, kodaslides showing many 
of the newer varieties of glads in full color. We had five such sets which were kept in con- 
tinuous circulation and which elicited a great deal of enthusiastic comment. 
This year we have amplified this 35mm service by practically doubling the number 
of slides, so that a great many more varieties of glads are included. But the big news this 
year is the fact that we are now able to offer our customers a chance to see the newest 
glads not only in full color and life-size but also in three dimensions, 
Remember the old-fashioned stereoscope of grandfather’s day? Last April a new 
precision camera embodying the stereoscopic principle and using standard kodachrome 
color film appeared on the market for the first time in America. We immediately secured 
one of these cameras and put our photographer to work with the result that this year we 
have, in addition to our five enlarged sets of standard kodaslides, five completely new sets 
of colored STEREOS for circulation among our customers. The third-dimensional effect 
(depth) when added to color and magnification to life-size, gives a sense of realism so per- 
fect that the viewer feels he could simply reach out and touch the flower. In fact, one 
can almost count the pollen grains! It is a real photographic miracle. We therefore do not 
feel we are exaggerating to say you can enjoy a mid-winter glad show in your own home 
by sending for one of these sets. 
We are not trying to make money on these slides, but simply to popularize the 
gladiolus and to add to the enjoyment of our customers and to help them select the var- 
ieties they want for their own gardens. We have, therefore, put the rental fee down to $1 
for either type of slide set: the standard slides, and the stereos. There are about 200 slides 
in the standard sets and about 100 slides in the three-dimensional stereo sets. Both types 
of sets are sent out with suitable hand viewers. The standard slides are also suitable for 
projection on a screen before groups, such as glad societies or flower clubs. The stereos, 
however, cannot be projected. 
Please do not wait to see these sets, however, before placing your order. The sets 
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Effect of Ideal Culture. Bulblet Stock Center and Left, 5’s and 6’s Right 

