
SALES AIDS 
In our efforts to’ find the best possible storage 
methods aud also in order to Sais se we have 
been experimenting with some new and attractive pack: . 
ages. Lilies should not be allowed to dry out in storage 
and inorder to retain their freshness while on display 
in the store we can wrap them individually in a vege- 
table parchment wrapper. This wrapper, on which is 
printed the name of the variety, a description and 
complete cultural instructions, seems to be the best 
answer to the problem, By adding a small quantity of 
“moist peatmoss to each wrapped bulb and then packing 
the bulbs in case lots they can be held in storage much 
longer. -In addition to these specially wrapped lilies in 
case lots, we are now ready to supply packaged lilies in 
five varieties, as mentioned in our price list. These 
packages have been especially designed for us, not to 
compete with the cheap cellophane package of inferior 
quality and low prices, but as a high class, distinctive 
piece of merchandise that has unusual sales appeal. 
Our packages contain only. selected specimen bulbs, 
carefully graded and inspected before wrapping. We 
realize that one inferior bulb in a package means com- 
plaints and trouble to our dealers. This package is 
offered under our brand and we. take particular pains 
to see that the bulbs so shipped will give the very best 
results. 
The, “Garden of Lilies” package which we are offer- 
ing for fall delivery is a result of our desire to fur- - 
nish a collection of first quality bulbs ‘in several new 
varieties and at a reasonable cost. In this package, 
which might well be called a “beginner’s collection,” 
the buyer will find nothing but reliable, hardy varieties. 
Full instructions are printed on the wrapper for each 
variety; the packages are attractive and colorful and 
we guarantee the bulbs to be of select quality and of a 
~ size not usually found in moderately priced collections. 
All of these bulbs have flowered at least once in our 
fields, have been carefully checked at. that time and are 
of ideal size for permanent garden planting. Here, in 
one package, with a colorful and attractive wrapper, 
you receive more varieties than the average seedstore 
can handle in case lots. The convenience of this pack- 
age to you and your employees must not be underrated. 
In response to numerous requests for colored pictures | 
of our new lilies we are working closely with our print- 
ers. We have gone to great expense to form a collection 
-of Kodachromes as a first step on the road towards 
adequate color reproductions. We hope to have prints 
available for store display. We shall also be able: to 
supply sets of#35 mm Kodaslides for ptojection pur- 
poses to those dealers who wish to show them to 
garden clubs. 3 : 
“ 
Pace 20 
. sprout late in the winter. 

CARE AND STORAGE OF BULBS 
Although we do all we possibly can to insure that our 
lilies arrive at your warehouse as fresh as they were 
when they were dug, it is even more important that they — 
" receive proper handling through the bulb selling season. _ 
In some regions this ‘season extends from October | 
through January. Most varieties are easily held in 
ordinary, cool storage without loss of vigor. This does 
not mean, however, that full cases can be displayed in a ~ 
warm store, where the customers are permitted to pick 
out their own bulbs—or to examine sev@tal to find the 
ones they wish to purchase. Not only do such exposed 
bulbs become easily dried out, but roots are destroyed 
and scales break off. Even though you may feel that 
your customers prefer to see displayed bulbs in the 
store, we suggest that only a very few. be exposed and 
that the balance of the case be stored in a cool (45°-55° 
Fahrenheit) room. The packing material should never 
be allowed to dry out and, if this occurs, the bulbs 
should be repacked in moist peatmoss, sphagnum, saw- 
dust or even clean sand. Bulbs held under these-condi- 
tions should remain plump and fresh until they begin to 
of idea! size for permanent garden planting. Here, in 
Surplus bulbs that remain 
late in the winter may be poited in clay pots or gallon 
cans. They will then form roots and some varieties 
will begin to sprout almost immediately. Several 
dealers have used this method of saving surplus bulbs 
and holding them Hee the spring at which time they 
can sell them to good advantage. 
_ Handling and care of the lily bulbs in storage ‘does | 
not end the responsibility of the dealer. After bulbs 
are purchased across your counter or through the mail 
by your customers, they still must be adequately packed 
to prevent drying out and crushing. Even though the 
bulbs are bought in a period of “gardening enthu- - 
siasm”, they quite often do not find their way into the 
ground for some time. While this is not the fault of the 
retailer, certainly he is always the man who-is blamed. 
-if poor performance or even failure of the lilies is the 
result. It is, therefore, only logical to protect yourself _ 
__and your customer.by packaging the Bos swell at the 
time they: are sold. 
In brief, lily bulbs are best eonetered and handled 
in a manner that you would employ for living plants. 
They are not handled in the same manner as the so- 
‘ called dry bulbs, such as tulips, daffodils, hyacinths. 
etc., etc. The dealers must never lose an opportunity to 
impress this upon his customers. We foresee a future - 
for the American- “grown lily when in volume and pop- 
‘ularity it will be in a position comparable to par 
daffodils, gladioli and dahlias. True species will grad- 


ually oie EPHCeE from the lists. and more vigorous, 
ne PE g , ay “oe as 

