THE MARKETING OF POULTRY PRODUCTS. 3 
where’ to market. He learns that during certain months in 
each year there is a shortage of different kinds of poultry pro- 
ducts, and he plans to produce as large a quantity as possible 
of these products during the season of scant supply. He then 
ascertains in which markets he can dispose of these goods to 
best advantage, and prepares and packs them according to the 
requirements of those markets. 
WHERE TO SELL. 
Poultry products are concentrated and valuable, although 
not extremely perishable. Therefore, improved means of 
transportation make it possible for the poultryman to place his 
goods in the best markets without greatly increased expense. 
The best trade in the great cities pays the very highest 
prices for all kinds of poultry products, but this trade is diffi- 
cult to secure and can be held only by those able to ship stated 
quantities of their special products regularly during the year, 
or at least throughout the season when such products are in 
demand. It is, therefore, usually a waste of time for those 
who can ship only at uncertain intervals to attempt to handle 
this trade. | 
While the very highest prices can be obtained in the larger 
centers of population, it is frequently a fact that better average 
prices can be secured throughout the year in the smaller cities. 
This is due to the fact that the great cities serve as distributing 
points, the less important markets drawing from them a portion 
_of their supplies. However, this involves extraexpense. Ad- 
ditional transportation, commission, and other charges, of neces- 
sity make the prices higher than at the distributing point, and 
this extra amount may often be secured by shipping direct to 
the point of consumption. 
Nowhere in America can be found better markets for poultry 
products than in New England and New York, and all these 
are readily available to the poultry keepers of New England. 
This is an advantage the value of which is usually appreciated 
only by producers located in the less favored sections. 
According to his opportunities the poultryman may choose 
from several methods of disposing of his products: . 
t Selling direct to the consumer. 
