ee Oe 
oe 
A partial view of one of our greenhouses—just chuck full of Plants for Pools—Plants for aquaria and House 
plants. This greenhouse is always a delight to see—thousands of plants, fishes and other aquatic animals. In the 
flat at the right are some of the Insectivorous Plants—round leaf plant in pool—Eichendorus Radicans which is 
used for aquaria and for pools—The gentlemen with the cigar is Jo Jo himself. 
OUR START 
In 1924 all I had here were a few small ponds to raise goldfish in. It was 
a hard fight that year to get the snakes, turtles, crawfish, and fish eating 
birds under control. In 1925 we started to raise Hardy Water Lilies and 
other Hardy Aquatic Plants. In 1927 we needed more room to grow more 
Hardy Lilies, so we constructed 15 concrete pools. Year after year we have 
added to these and now they number more than 50. In 1928 we built our 
first greenhouse to raise Tropical Water Lilies and Tropical Plants for Pools. 
In 1930 we again expanded our greenhouse area. In 1932 we added a 
room for tropical fish and built our big greenhouse. 
All these expansions of our growing and shipping facilities were made 
with this thought in mind—'TO BETTER SERVE YOU''—More growing 
area—More outdoor gardens—More merchandise. 
STILL GROWING 
The war years were skeptical years—but we still kept faith in ‘THINGS 
AQUATIC” and in 1946 we constructed our New Service building. 2,700 
sq. {t. devcted to display and stock rooms—enlarged shipping room— 
customer rest rooms, and new office. 

A WORD OF 
THANKS 
ON OUR 
2 5th. 
ANNIVERSARY 
You have shown your faith in me 
and in Loveland Goldfish Farm— 
by sending us your orders year 
after year. I have tried to keep this 
fatth—"TO DO THE. .BESiaeue 
WAYS” to send your orders on 
time—and to fill them with only 
ihe “best of Things Aquatic.” 
My policy has alway been “do the 
best you can” and in serving you 
that’s what I've always done. 
In building the business I have 
always considered the needs of my 
customers—in order to better ac- 
commodate you all of improve- 
ments have been made with this 
thought in mind. 
APPRECIATION 
A 25th Anniversary is worth talking about—and I have something: to say. 
In 1924 I established the business here on State Route No. 3—20 miles 
from downtown Cincinnati. Throughout these 25-years I have always 
used the word We” in all of our circulars and catalogs. This ‘"We” not 
only meant those working directly here, I always assumed that the cus- 
tomer was included—and with you always in mind our activities have been 
directed accordingly ‘TO SERVE YOU BETTER.” 

25TH ANNIVERSARY LOW PRICES 
I want to say THANKS” to all of our customers, old and new, 
and to show my appreciation to you we have reduced the prices 
on several items in this catalog. These ye ANNIVERSARY SPECIALS 
are listed throughout this catalog under this heading. 
Be sure to look for them! In addition to these specials we will try 
to include with each order something extra, something free; an 
extra ivy, an extra shallow water plant, extra snails or an extra 
aquarium plant. : 
- 

Copyrighted 1949—Loveland Goldfish Farm 

LOVELAND GOLDFISH FARM AND AQUATIC NURSERIES—LOVELAND, OHIO 
