



SCHELU'S “SENSATION”: CAULIFLOWER? tire cer at 1ooe, bee 
heads for early or late crop. The above crop of 70,000 heads was grown from our seeds by our good friend and customer, Mr. Louis 
Cremard and his sons who are shown in the picture with our Mr. Chas. M. Storey. Mr. Cremard has been planting Schell’s Quality Seeds 
of every kind of vegetables exclusively every year since he began farming 33 years ago. 
Prices Schell’s Sensation Cauliflower Seed: Pkt. 25 cts.; 5 pkts. $1; 140z. $1.25; 140z. $2.25; oz. $4; 14lb. $12; Ib. $403 10 Ibs. $350. 
C AU L] F LOWE One aes eee about 
Start seed indoors in February or March; outside in April or May. 
Plants from seed sown are ready to set out in about 30 days; from then 
until headed 52 to 65 or 80 days for early and late varieties. We sin- 
cereiy believe that there is no better quality anywhere than the follow- 
ing three varieties, and the one above, Sensation. 
SCHELL’S SPECIAL-STOCK EXTRA-EARLY SNOWBALL. Our 
special stock of this popular variety is unequaled. Plants are erect 
with ample foliage to cover the heads. Ready in 52 days from setting 
out plants. Large heads. Pkt. 25 cts.; 440z. $1.25; \oz. $2.25; oz. 
$4; 14Ib. $12; lb. $40. 
SCHELL’S LARGE EARLY SNOWBALL. Beautiful large snow- 
white heads on upright plants with leaves tall; inner leaves cover the 
heads well. 65 days from plants to heads. Pkt. 25 cts.; 140z. $1.25; 
Loz. $2.25; oz. $4; W4lb. $12; Ib. $40. 
DRY WEATHER. It grows tall and has proved to be able to with- 
stand hot, dry weather, producing large, white heads in spite of 
lacking the moisture required by other varieties. 70 days. Pkt. 25 
ets.; 140z. $1; 4oz. $1.75; oz. $3; 14Ib. $8; lb. $30. 
Endive Deep Heart Fringed . Super Snowball. (Same price.) Snowdrift. (Same price.) 
EN D | VE Sow seed in early spring, then again in June or 
July for late crop. Tie up the leaves for 2 weeks 
with soft twine or raffia to blanch them before using 
or selling. One ounce will sow a row about 200 feet long; 4 lbs. for 
anacre. (90 days to table use.) 
Cos-Type Batavian. Broad leaf, upright growth, folding in at the top 
like a Cos lettuce. Hearts full, well blanched. Given Honorable Men- 
tion in All-America Selections. Pkt. 10 cts.; oz. 30 cts.; 4lb. 85 cts.; 
Ib. $2.50. 
? A grand and popular variety. Plants 
Schell’s Golden Heart. are larger than other sorts, the 
leaves very beautifully fringed, and their stems broad. The “‘hearts’’ 
blanch to a rich golden yellow, blending out to pure white. Pkt. 
10 cts.; oz. 35 cts.; 14lb. 95 cts.; lb. $2.75. 
GREEN CURLED. A fine, very curly variety with center blanching to 
creamy yellow. Pkt. 10 cts.; oz. 30 cts.; 14Ib. 75 cts.; Ib. $2. 
White Curled. Extremely curly leaves of a very light green, blanching 
to white in the center. Pkt. 10 cts.; oz. 30 cts.; M4lb. 75 cts.; lb. $2. 
FULLHEART BATAVIAN (Escarolle). Large, broad, plain dark green 
leaves, curled only slightly on the edges and blanching to beautiful ; — - lie 
yellow. Pkt. 10 cts.; oz. 30 cts.; 14Ib. 75 cts.; Ib. $2. Schell’s Black Beauty Eggplant. Our ‘‘jet-black strain.’ 
Endive Deep Heart Fringed. "*tirely new type of 
a a ee BLY ere Deew celemetill| le 
heart Batavian and Green Curled but more upright in growth than 
either, never flat on the ground. Rich green, deeply fringed leaves and 
well filled with hearts of creamy yellow. Pkt. 10 cts.; oz. 30 cts.; 
14lb. 85 cts.; Ib. $2.25. 
EGGPLANT: Siesta 
Lae Ns ie ae TS Taare to table use) 
The fruits are large, jet-black, of fine shape. 
Black Beau ° Our strain of Black Beauty is bred to a jet- 
black (this picture does not do it justice). Gardeners refer to our 
special stock of Black Beauty as ‘*Schell’s Jet-Etack Strain.’’ They 
get a premium of 50 cts. to 75 cts. per basket more for ours. Try our 
Black Beauty this year. They ripen early. Pkt. 10 cts.; 140z. 40 cts.; 
oz. 75 cts.; 14lb. $23 Ib. $7. 
New York Improved Spineless. Color purplish black. Pkt. 10 cts.; 
1yoz. 35 cts.; oz. 60 cts.; Mlb. $1.75; Ib. $6.50. 
Schell’s Black Egyptian. The earliest Eggplant. A heavy yielder, 
shaped like a cucumber. Skin smooth and black. Pkt. 10 cts.; 
oz. 35 cts.; oz. 60 cts.; Mlb. $1.75; lb. $6.50. 
\. Fort Myers Market. Very productive, high bush variety. Fruits 9 to 
10 inches long, 514 to 6% inches in diameter. Deep purple-black. 
Pkt. 10 cts.; oz. 60 cts.; 4lb. $1.75; lb. $6. 








Schell’s Golden Heart Endive 
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