Schell’s Quality Flower Seeds 

They Grow Better 
They Bloom Better 
We offer all the best worth-while new flowers and a complete list of all the best standard varieties. 
Our quality is the highest; our germination is strong and very high, and we know that you will have perfect 
success with all our Seeds if soil conditions, temperature, and moisture are correct, and proper care is given. 
Days Required for Seed to Germinate. After many kinds 
we give the approximate number of days it requires for the seed 
to germinate. However, sunshine, moisture, depth of planting, 
and condition of seed-bed have much to do with healthy germi- 
nation. Give the seed its time to germinate. 
It is Important to Have a Good Seed-bed where the tiny 
new-born plants will be properly nursed. Work the soil very 
fine, work in manure—Wizard Brand Pulverized Sheep Manure, 
also Peat Moss as a conditioner (we have it), cover the seeds 
lightly; after they have sprouted do not let the soil dry out or 
the tender sprouts will die and that will end it as far as that 
seed is concerned. When moistening the seed-bed do it witha 
very fine spray, never with a hose unless it can be made to give 
a very fine misty spray. Sow seed in rows so the plants may be 
kept weeded and cultivated. Then transplant where you want 
possible. Keep the surface broken always, for plants get 1nore 
nourishment from the air than they do from the soil. 
All Flowers are designated as Annuals, Biennials, and 
Perennials. 
ANNUALS grow from seed, bloom, and die within one season. 
BIENNIALS require two seasons to complete their growth, 
and seldom bloom until the second year. They make strong 
root-growth and foliage the first year. This remains over 
winter. The second year they bloom, seed, and then die. 
PERENNIALS do not, as a rule, bloom until the second year 
from sowing of the seed, although there are numerous peren- 
nials which bloom the first year from seed. They are hardy 
and will not freeze out, blooming year after year. Some last 
a lifetime; others may reach their age limit in three or four 
seasons. 

them to bloom. In lifting leave as much earth on the roots as 
Hardy Annual 
ASTE RS Germinates in 5 to 10 days 
IMPORTANT: Wilt-resistant Strains are immune to Aster 
Wilt-disease. They are designated by the letters (W-R.). 
IMPROVED CREGO. (All W-R.) The flowers are very 
large, measuring 5 inches across when growing conditions are 
favorable. They are full, double, and well formed, much like 
chrysanthemums, very fine for cut-flowers. The plants grow 
about 2 feet high. Rose-Pink, White, Crimson, Purple, 
Azure-Blue, Deep Rose, Enchantress (new salmon-pink), 
Mixed Colors. Each, pkt. 15 cts.; 4oz. 65 cts.; oz. $2. 
QUEEN OF THE MARKET. (W-R.) This variety is extra 
early. The plants are 20 inches and branching. Flowers are 
very double and valuable for cutting. Blooms early in August. 
Pure White, Pink, Crimson, Blue, and All Colors Mixed. 
Each, pkt. 10 cts.; 3 pkts. 25 cts.; oz. 50 cts.; oz. 95 cts.; 
oz. $1.75. 
AMERICAN BEAUTY. (W-R.) Very beautiful, ’ large, 
densely double flowers on long, heavy stems. Plants grow nearly 
3 feet high. Bloom in September and October. Shell-Pink, 
White, Purple, Crimson, Lavender, Carmine-Rose, and 
Finest Mixed. Each, pkt. 15 cts.; 2 pkts. 25 cts.; Moz. 75 cts.; 
Yéoz. $1.35; oz. $2.50. 
SCHELL’S AMERICAN BRANCHING ASTERS. (W-R.) 
This magnificent Aster still reigns supreme. It is often mistaken 
for the chrysanthemum, which it very much resembles. It 
begins blooming about August 15 and continues throughout 
the season. The large flowers are borne on long, graceful stems 
from 15 to 20 inches in length. Snowy White, Pink, Crimson, 
Purple, Scarlet (Sensation), Lavender, all in separate colors 
and All Colors Mixed. Each, pkt. 10 cts.; loz. 55 cts.; 
lgoz. $1; oz. $2. 
AURORA. (W-R.) Yellow, Blue. Each, pkt. 15 cts. 
SUPER-GIANT ASTERS, LOS ANGELES. The largest 
of all double Asters (6 to 8 inches across). Rich, lovely soft 
pink, blending to a creamy pink at the center, on long, strong 
stems. Be sure to grow it. Pkt. 15 cts.; 2 pkts. 25 cts.; oz. 
80 cts.; g0z. $1.50; oz. $3. 
SUPER-GIANT, EL MONTE. Just like Los Angeles in 
size but this is a deep rich crimson. Pkt. 15 cts.; Moz. 80 cts.; 
Voz. $1.50; oz. $3. 
GIANT SUNSHINE. The dual-tone color effects formed by 
the quilled discs and the encircling guard petals are lovely 
beyond description, showing shades of pink, blue, and lavender 
in the petals having either yellow or blue center discs. The flow- 
ers are very large (4 to 5 inches across) and the stems are long 
and heavy, on plants from 2 to 3 feet high. Salmon-Pink, 
Lavender, Light Blue, Purple, and Finest Mixed. Each, 
pkt. 15 cts.; 2 pkts. 25 cts.; 1 pkt. each of these 5 for 50 cts.; 
Yoz. $1.25; Woz. $2.25; oz. $4. 
GIANTS OF CALIFORNIA. See page 48. 
SWEET ALYSSUM (Madwort) 
Violet Queen. Dwarf. Rich violet. Pkt. 15 cts.; oz. 70 cts. 
Carpet of Snow (A. procumbens). White. 2 to 3 inches. Pkt. 
10 cts.; 4oz. 50 cts.; 140z. 85 cts.; oz. $1.50. : d j 
Little Gem (A. compactum erectum). White. This variety is 
very dwarf, 4 to 6 inches, but not so much so as the Carpet 
of Snow. Pkt. 10 cts.; 140z. 40 cts.; oz. 75 cts.; oz. $1.25. 
Lilac Queen. Deep lavender-lilac. Annual. Pkt. 10 cts.; 
Yoz. 40 cts.; oz. 75 cts.; oz. $1.25. i 
Basket of Gold (A. saxatile compactum). A hardy perennial 
plant 12 inches high, covered with bright golden yellow 
flowers. Fine for edgings, rock-gardens, and bedding. Pkt. 
10 cts.; oz. 40 cts.; 140z. 75 cts.; oz. $1.25. 
CALLIOPSIS, Annual Golden Crown. Silver Medal, All- 
America Selections. Large, semi-double, rich yellow flowers 
with maroon centers on 1-foot stems. Pkt. 10 cts.; 3 pkts. 
25 cts.; oz. 35, cts. 
Bicolor. Dwarf Annual. Mixed Colors. Pkt. 10 cts.; oz. 
30 cts. ; 



47 
CENTAUREA, Jubilee Gem. Jubilee Gem is indeed a pre- 
cious ‘‘gem’’ that you will want in your flower-garden. Its 
uniform, dwarf, compact plants, 10 to 15 inches high, are 
completely covered with their beautiful, rich blue, double 
flowers. It is very lovely indeed. Annual. Pkt. 10 cts.; 
3 pkts. 25 cts.; 4oz. 70 cts.; oz. $1.25. 
CENTAUREA CYANUS (Cornflower). This is one of those 
very popular annual flowers grown in almost every garden 
because of their beauty, both in bedding and for bouquets. 
They are easy to grow, and from seed sown in early May 
outside they will bloom abundantly until frost, usually 
reseeding themselves, coming up year after year. Cen- 
taureas alone make very beautiful bouquets, and are very 
attractive when the blue varieties are worked in with pink 
and white flowers. (See them in color, page 52.) 
Rosie. Double. Very fine, rich, clear rose-pink. Pkt. 15 cts.; 
2 for 25 cts.; Moz. 35 cts.; oz. 60 cts.; oz. $1; 2 ozs. $1.85; 
Yb. $2.90; lb. $8. 
Blue Boy. Extra-fine, very beautiful double blue. Pkt. 
IS=etss2 2 tor 25. Cts.9)407.. 39) Cts..8 L40Z 400 Cts41OZs pls 
2 ozs. $1.85; 14lb. $2.90; lb. $8. 
Snow-White. Double; white. Pkt. 15 cts.; 2 for 25 cts.; 
ies cts.; 1goz. 60 cts.; oz. $1; 2 ozs. $1.85; Mlb. $2.90; 
Red Boy. Handsome deep red. Pkt. 15 cts.; 2 for 25 cts.; 
ert 35 cts.; oz. 60 cts.; oz. $1; 2 ozs. $1.85; lb. $2.90; 
b. $8 
Double Mixed. A mixture of all colors. Pkt. 15 Cts.) 2 fOr 
25 cts.; Yoz. 35 cts:; oz. 60 cts.; oz. $1; 2 ozs. $1.85; 
Y4lb. $2.90; lb. $8. 
CENTAUREA IMPERIALIS or Royal Sweet Sultan. This 
very beautiful and dainty, sweet-scented annual should be 
in every garden. It makes a lovely bouquet flower for 
vasing and it is very beautiful growing in the garden. The 
flower-stems are long and the graceful flowers last a long 
time after cutting. Plants grow 21% feet. Mixed Colors. 
Pkt. 10 cts.; Yoz. 45 cts.; oz. 75 cts.; oz. $1.35. 
COREOPSIS lanceolata grandiflora (Perennial Calliopsis). 
A splendid cut-flower, the plants being covered with their 
showy bright yellow flowers from June until frost the first 
year by sowing the seed early and every year thereafter. 
The plants grow about 20 inches high. Pkt. 10 cts.; lgoz. 
25 cts.; oz. 45 cts.; oz. 70 cts. 
Double Sunburst. Large, golden yellow flowers, fully 
double. Early blooming. Fine cut-flower. Pkt. 10 cts.; 
lgoz. 30 cts. 
CLEOME (Spiderflower), Pink Queen. Awarded Silver 
Medal. Huge trusses of bright clear salmon-pink flowers 
burst forth on the tops of the stems of Pink Queen and con- 
tinue to appear from July until frost. It grows 3 to 4 feet 
high, is a hardy annual easily grown from seed, and makes 
an ideal border plant or for back of a border or spotted 
among other flowers. Asa cut-flower it is delightful, com- 
bining well with lavender and blue flowers. Pkt. 10 cts.3 
i4oz. 75 cts.3 14oz. $1.25; oz. $2.50. 
Pungens, Mixed. Pink, purple, white and rose in mixture. 
Pkt. 10 cts.; 3 pkts. 25 cts.; Moz. 50 cts.; oz. 90 cts. 
CHRYSANTHEMUM cocronarium. These hardy annuals 
give an abundance of beautiful bouquet flowers early in 
the fall. We recommend growing all you can of them. 
Plants grow 2 feet and the flowers are borne on long stems. 
Double Mixed. Each, pkt. 10 cts.; Moz. 20 cts. 
Carinatum (Painted Daisy). Single Annual. See it in color 
on page 44. The very popular ‘‘Painted Daisy.’’ Flants 
2% feet, well branched. Flowers 3 inches across, dark 
centers, then narrow yellow ring, next wider scarlet ring, 
then the dominant colors. A fine bouquet flower. Im- 
proved Merry Mixture. Pkt. 15 cts.; 2 pkts. 25 cts.; oz. 
45 cts.; oz. 85 cts.; oz. $1.50. See page 44. 
EUPHORBIA variegata (Snow-on-the-Mountain). Hardy 
Annual. (Ger. 10 to 12 days.) Very attractive ornamental 
foliage, veined and margined with white. Its flowers are 
inconspicuous and it is liked for its very pretty foliage. The 
pape grow 2 feet tall. Pkt. 10 cts.; oz. 35 cts.; Moz. 
cts. 
