




TODAY, ENGINEERING is just as much a 
problem of the Vegetable Breeder, as it is of 
the manufacturer. 
PROBLEMS OF PRODUCTION... Drouth, 
disease, soil conditions, sectional weather, 
insects... all constitute hazards of vegetable 
growing. 
PROBLEMS OF SHIPPING... Size, shape, 
weight, ability to hold a “fresh from the field’’ 
look for thousands of miles, structural 
strength, skin gloss... are all mechanical fac- 
tors involving the popularity of each variety. 
AND THEN, DON’T OVERLOOK THE 
HOUSEWIFE, for after all, she is the ulti- 
mate judge. And things like food value, ease 
of preparation, eating, taste, texture, digestion, 
all dictate to her, the foods on her daily 
shopping list. 
ALL OF THESE, and many others, consti- 
tute the “check list’’ on the Robin-Seed Plant 
Breeders drawing board. 
IT’S A JOB OF ENGINEERING, a job of 
building intoa vegetable the ability to perform. 
AND PERFORMANCE, CON- 
SISTENTLY, ts what builds sales 
for you and your trade. JUST seeds, 
cannot doit. It takes ENGINEER- 
JONG. 6.0 IIL ZUNE IRTT SIO AUR CTE 
ENGINEERING to produce a real PROFIT for you. “74aze ENGINEERING ¢4az counts. 
SN 


MAIN OFFICES—MODESTO, CALIF., 
BREEDERS AND PRODUCERS OF PEDIGREED SEEDS 

