4-WAY SERVICE 
For Smoother, Richer Lawns 
1. THE RIGHT SEED 
Just any seed can’t give you the 
beautiful lawn you want. So we 
have made a very careful selection 
to suit the growing conditions of this 
territorry. They are the RIGHT 
SEEDS for the particular needs of 
your own lawn. 
2. THE RIGHT FOODS 
Whatever the feeding problems of 
your lawn are, we have the right 
plant foods. All-purpose lawn foods 
or special fertilizers for special con- 
ditions. They are all here for you, 
in any quantity you need. 
SPRING LAWN CARE 
Early spring care is necessary if you 
want a really good lawn. Here is the 
proper procedure for spring lawn care. 
RAKE THE LAWN—Remove all of the 
debris that accumulated on the lawn 
during the winter. This eliminates any 
danger of interference with new growth 
of grass. 
APPLY A COMPLETE, BALANCED 
PLANT FOOD—As soon as raking has 
been completed, apply plant food as 
directed by manufacturer. If grass has 
started to grow, be sure to make appli- 
cation when it is dry, then soak the 
lawn to wash plant food off the grass 
blades and into the soil. 
RESEED THIN AND BARE SPOTS—Use 
from three to five pounds of good grade 
grass seed per 1000 square feet. Pul- 
verize the soil in bare spots, and in 
seeding, use twice as much seed as 
used on thin turf. Cover seed lightly 
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3. THE RIGHT WEED CONTROLS 
The right control can make your 
lawn weed-free in a matter of a few 
days time. We have the full range 
of tested weed controls from which 
to choose—and can show you how 
to banish lawn weeds easily, quick- 
ly and surely. 
4. COMPLETE LAWN KNOW-HOW 
Last, but probably most important of 
all our 4.WAY LAWN SERVICE in- 
cludes competent advice whenever 
you want it—advice based on 
thorough knowledge of the lawn 
problems of this particular territory. 
We have the KNOW-HOW—and it's 
at your command! 
with top soil to protect it and give it a 
chance to germinate. 
ROLL THE LAWN—This operation 
brings the grass roots into firm contact 
with the soil so that growth can go on 
at its best. Clay soils require less roll- 
ing than others and should be rolled 
with a light weight roller. Do not roll 
the lawn when the soil is wet. Ground 
should be reasonably dry to avoid too 
much packing. 
This work should be completed early in 
Spring. It is then that moisture condi- 
tions and temperatures are most favor- 
able to the growth of grass. 
SUMMER LAWN CARE 
During the summer, your lawn requires 
careful care for best results. 
MOWING—Mow frequently but not too 
close. Set mower to cut about two 
inches high. Very close cutting, un- 
less done extra-frequently, will injure 
the grass by sudden exposure to the 
sun, after it has been shaded by dense 
growth. Mower clippings left on the 
lawn are beneficial, unless in sufficient 
quantity to smother the grass. 
WATERING—A watering program can- 
not be set down by the calendar but 
must depend on your judgment. Make 
sure the lawn actually needs watering, 
then give it a thorough soaking so that 
the water penetrates to a depth of six 
to eight inches. Never sprinkle lightly. 
This does more harm than good for it 
tends to make the grass roots come too 
close to the surface in an effort to 
reach moisture. 
WEED CONTROL—The many excellent, 
selective weed controls on the market 
today make weed control simple and 
sure. Watch for the appearance of 
weeds in your lawn and eliminate them 
immediately. 
SEEDING—While early spring and late 
fall seedings are the most productive, 
don't hesitate to plant in midsummer. 
Keep after those thin and bare spots. 
When you seed in summer, take _parti- 
cular care with watering and weeding. 
FALL LAWN CARE 
About the time fall rolls around inter- 
est in the lawn may be waning just a 
bit, but another feeding with a complete, 
balanced plant food and another seeding 
of bare and thin spots at this time will 
produce marvelous results next spring 
and summer. 
. Fall Is A Good Time To 
Make A New Lawn 
During the moderate fall weather, grass 
seed germinates quickly and makes 
vigorous growth. Also, few weeds 
germinate in the fall, thus permitting the 
lawn to establish itself without inter- 
ference. 
Follow these six steps in making a new 
lawn: 
1. Spade or plow the area to a depth of 
six or eight inches. Pulverize the soil 
thoroughly. 
2. Apply a complete, balanced plant 
food as prescribed by the manufacturer. 
3. Work the plant food into the top 
few inches of soil. 
4. Sow a good grade of grass seed at 
the rate of five pounds per 1000 
square feet. To secure even distribu- 
tion, apply one-half of the seed cross- 
wise, the other half lengthwise. 
5. Roll the seeded area to imbed the 
seed in the soil. 
6. Water thoroughly, using a fine spray. 
Keep moist by daily sprinklings until 
grass is established. Then soak to a 
depth of five or six inches once or twice 
a week, 
