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Hunting for G Gift? 
Unlike nearly all other gifts, those for the garden grow and increase and become ever 
more beautiful with the passing of the years. So when you are wondering what to give gar- 
dening friends for Christmas, birthdays, weddings, anniversaries, etc., why not choose from 
the wide selection of Iris available here? Or have us send that gardening friends a box of 
our Permanent Labels, or one of our Hybridizing Kits. The Kits are also just ‘’super’’ for 
that high school or college boy who would like to follow in the footsteps of Luther Burbank, 
whose centennial we are honoring this year. We furnish a gift card unless you wish to 
supply your own. We send gifts postpaid to any part of the United States to arrive just in 
advance of the day that you specify. Please note, however, the seasons during which different 
items may be shipped. ‘ 
Take Aduautage of the New Law Prices 
Many people like to get mostly Iris of about a certain price, or not more than a certain 
price. Iris enthusiasts always yearn for some of the much-talked-of new creations that are 
scarce and expensive, and they like to know as soon as stocks have increased sufficiently to 
permit bringing the prices down within their reach. So we list here for your convenience some 
of the finest varieties we have just brought down to the prices indicated: 
NOW DOWN TO $10: Helen McGregor, Chivalry, Ruffled Bouquet. 
NOW DOWN TO $7.50: Blue Rhythm, Mother Lode. Dreamcastle, Benton Aurora, South Seas. 
NOW DOWN TO $5: Lady Mohr, Solid Mahogany, Katherine Fay, Easter Gold, Sultan’s Robe, 
Mission Madonna, Eric the Red, Gold Rush, Sonatine, Easter Candle, Mariposa Mia, Lake 
George, Mount Blanc. 
NOW DOWN TO $2.50: Ola Kala, Blue Shimmer, Sharkskin, Oklahoma, Good Fortune, 
Mountain Lake, My Day. 
NOW DOWN TO $1.00: Elmohr, Dawn of Gold, Deep Velvet, Autumn Flame, Advance 
Guard, Gold Hill, Orchid Lady, N. J. Thomas, Marimba, Rose Pearl, Sheriffa, Precious, Night- 
fall, Balmung. ; 
“Steck Reports” Grom Our Customers 
“We have had the worst winter in history, very long and of unusual coldness. All of 
the Iris I got from you have come through all right. The Oncos and Onco-gelias are 
all sticking their green heads up, so they are not mad about being sent to the far 
north.”—Mrs. R. S. N., Coeur D’ Alene, Idaho (only 100 miles from Canadian border ). 
““My shipment of Iris arrived in fine condition and I am happy to say in spite of the 
very cold nights they have all rooted. I was surprised at the size of the rhizomes, and 
very pleased. I can scarcely wait till spring to see the beautiful blooms.”’—Mrs. E. B.., 
Edgewood, Rhode Island. 
“Tris Susiana has bloomed and Luna is now in bloom. They are wonderful.”’— 
W.H. W., Gardena, California. 
“My Iris purchased of you are now blooming and are so exquisitely beautiful I 
cannot pick out a favorite try as I will. What a thrill to come home each night and see 
a new one open. I never knew Iris could be so gorgeous till those ordered of you began 
to bloom, simply grand! I shall recommend you for Iris to all garden friends, of which 
I have many.’’—Mrs. C. VanH., Forest Knolls, California. 
“The Iris I ordered from you arrived in perfect condition and were splendid speci- 
mens—I have never received any that were better. They all bloomed last spring and 
were lovely.”’—Mrs. L. L., Osgood, Indiana. 
“I’m writing to thank you for your fine collection of Iris and Surprise Gifts. Every 
one started growing very shortly after planting and a large number are already in 
bloom, with new ones opening every day. I never realized Iris came in so many colors 
or fragrances, and practically every day brings a new surprise.”’—L. V. H., San Fran- 
cisco, California. 
“Just received the large, plump Iris rhizomes and the wonderful gift buibs. AIl 
arrived in good condition. It seemed like Christmas in August when I received the 
rare Oncogelia Iris as one of my gifis.”-—Mrs. D. F. J., Flatonia, Texas. 
“IT have good news about our Irises, which I want to share with you. For the past 
two days we have been almost blown off the face of the earth by a wild Chinook wind, 
accompanied by torrents and cloudbursts of rain. This has taken all the snow off the 
ground in those two days. This morning Mr. N. and I made our first inspection tour 
of the garden, and to our delight and joy, we found new growth showing on every 
Iris. I do not believe we lost a one, in all the rugged winter that we had. Our Oncos 
are all planted on a slope that we call Iris Hill—and it drained perfectly. The Oncos 
all look just splendid. Even one Susiana was above ground, and that did amaze me! 
This was their first winter in the Northwest, and it has been an exceptionally cold one.” 
—Mrs. R. C. N., Kent, Washington. 




eS SE FS i SG 
THE 1949 “MUST” 
The Tangerine-bearded Pinks 
Nothing in many years has taken the fancy 
of the public and of hybridizers as have the new 
TANGERINE-BEARDED PINKS. They are so ut- 
terly different, that upon seeing these, our vis- 
itors forgo a number of others in order to 
possess some of the Tangerine-Bearded varieties. 
This year we present an exceptionally complete 
array, from the choicest new ones, down to sey- 
eral inexpensive, yet delightful kinds. Among 
the moderately-priced varieties, our highest rec- . 
ommendation goes to SPINDRIFT and SQ-72. 
See pages 11, 23 and 24. 
NEW BLUES, TOO iY 
Progress has also been phenomenal of late 
in the real blues (not purples or violets), and 
we feel sure you will wish to try some of the 
various superb new blues we are offering this 
year. Here, too, the price range is complete, as 
is the range in tints and shades from the palest 
of blue-whites to the intense deep blues. Among 
our personal favorites are BLUE RHYTHM, 
SYLVIA MURRAY, AZURE SKIES and LAKE 
GEORGE, and, of course, HELEN McGREGOR, 
BLUE VALLEY and CHIVALRY for those who 
want the very newest and finest. See pages 17 
and 23. 
The Trend to the BETTER Varieties 
In analyzing our 1948 sales we find that 
Iris lovers are rapidly awakening to the realiza- 
tion that in the case of a fast-increasing plant 
like the Iris, it really pays to buy a smaller num- 
ber of the better varieties, rather than many of 
the older kinds. We welcome this new trend, 
for it favors customer satisfaction, the keynote 
of our business. Those who have been through ~ 
it will tell you that it is not long before they 
are discarding old, inferior sorts to make room 
for newer and finer varieties. Of course, if you 
have large stretches to landscape, you will find 
the old favorites well adapted to creating some 
bold color masses back away from the path. But 
in general, the demand is shifting so rapidly to 
the better kinds that we have ourselves recently 
discarded over 100 of the older sorts, to make 
space for the very choicest of the new creations, 
many of which already appear in these pages. 
IRIS PRICES ARE DOWN 
While prices of many things are still very 
high, we have lowered ours for this Double Cen- 
tennial on 193 varieties. In many cases each 
prices have been cut 25% to 50%, and in addi- 
tion 86 underlined varieties are this year avail- 
able at 3 for the price of 2, or 12 for the price 
of 8. So, with every order, you will receive 
““more than you money’s worth’’. 
GARDEN CLUB MEMBERS 
Like to Earn a Commission? 
Energetic Iris and Garden Club members who 
have more enthusiasm for Iris than ready cash 
will be interested in our plan whereby we ap- 
point one member of each club to assemble for 
us orders to be placed by club members and 
friends. For this assistance we pay liberal com- 
missions in fine Iris varieties. Thus, the person 
sending in the orders can build up his or her own 
collection without cost. Write today for details 
before someone else in your club gets the ap- 
pointment. We supply catalogs free for you to 
use in acquainting people with our offerings— 
also a sample MANUAL so people can see what 
they will get with their orders. 
JOIN THE AMERICAN IRIS SOCIETY 
Everyone who loves Iris should join the 
American Iris Society. You will receive helpful 
quarterly bulletins, with articles on culture, va- 
rieties, hybridizing, rare types and other sub- 
jects. Membership is $3.50, which may be sent 
directly to the American Iris Society, 444 Chest- 
nut St., Nashville 10, Tenn. Our illustration of 
Iris susiana is used through the courtesy of the 
Society. 
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