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Sometimes it just doesn’t matter what you 
do, the customers stay away in droves. 
That’s the time when it really does “pay 
to advertise.” 
Now, Northrup, King and Co. not only 
provides its dealers with excellent, top-grade 
lines of lawn and grass seed, but also has a 
smooth, well integrated advertising program 
to help you sell more seed. 
For a give-away booklet, let us suggest a 
copy of Northrup, King’s “Howsto Build a 
Lawn.” It’s chock full of handy and timely 
tips on how to start, maintain and enjoy your 
lawn. 
For a more attractive window display of 
all Northrup, King’s lawn seed utilize the 
(| eS | ee ee 
brand new window runners, “More Backyard 
Fun,” and “Grows Green Carpet.” 
A new thought for your counter and table 
displays of Sterling Lawn Seed. We have a 
cut-out carton holder of an artist saying to 
the customers that they can have a “colorful 
lawn” with Sterling. 
For window, counter, or table display, we 
have the old favorites . . . display board 
lithographed signs. In brilliant colors they 
show on one sign a Northrup, King lawn 
maintaining a background for an attractive 
house. And in the other, a boy is pushing a 
girl in a swing against a background of a 
beautiful Northrup, King lawn. 
Remeinber, Northrup, King & Co. has 
conceived this advertising program to help 
you. For more information and prompt serv- 
ice, let us know your advertising needs. 

