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MAY WE BE OF, SERVICE? 
Our Service Department was established fifteen years 
ago on a non-profit basis to assist our friends and custom- 
ers in preparing their catalogs and advertising. We invite 
you to make use of this service. The Department's resources 
include thousands of photographs and hundreds of electros 
and color plates. In addition, our experience in printing 
and advertising problems is at your disposal. There are no 
fees or extra service charges, although we can undertake 
special work, either photographic or engraving, only on a 
cost-plus basis. 
PHOTOGRAPHS: We can supply, at cost price to us, pro- 
fessional quality photos of (1) all varieties of which we 
offer seed, (2) most varieties we have listed in recent years, 
and (3) certain subjects we do not normally grow; usually 
several poses of each subject. Sample selection sent on 
request, All photos are 8” x 10” contact, single weight 
GIOSSY/ PC Pe eee ee Each $1.00 
COLOR PHOTOGRAPHS: We can supply dye-transfer color 
photos equal in quality to the above but in full color, bril- 
liant as the flowers themselves. Strictly a photographic 
process—not hand tinted. Ideal for store display as there 
is no wiring or installation cost. 
8” x 10”, projected from professional-size Kodachromes 
onto double weight semi-matte paper. Mounted between 
white artist's board, 11” x 14”. All color prints are sup- 
plied mounted unless requested otherwise. Selection limited 
only by our library of Kodachromes which covers practi- 
cally any popular seed subject. Immediate delivery in most 
CASES a nk et han ee ee ee ee Each $6.50 
We can make color prints from your Kodachrome provided 
it is in correct color balance. Write for quotations. Special 
prices quoted on quantities of color prints, your Koda- 
chrome or ours. Also on sizes other than 8” x 10” in 
quantity. 
KODACHROME SLIDES: We can supply high-fidelity 35mm 
slides (2 x 2’’) of any subject listed under ‘‘Color Photo- 
graphs.’’ These are close-ups of individual flowers or 
groups, projected from our professional-size originals. Add 
to your collection or use a selection for lecture work. Use- 
ful for engraving in countries not currently allowing the 
IMPOLtOtOUr.COlOn pI Gte sea aan Each $ .50 
COLOR TRANSPARENCIES: Regular photos made on Trans- 
lite film and hand colored to precision accuracy. We can 
supply all subjects listed under ‘‘Photographs."’ Should be 
displayed with a light (daylight type or fluorescent) behind 
them. Chosen from a sample selection of black-and-white 
photos, as color transparencies are MADE UP TO ORDER 
ONLY. Please allow ten days for completion of your order. 
8” x 10” contact, on film2- Each $6.50 
ELECTROS: We can supply electrotypes for use in printed 
matter of a great number of the pictures offered above. 
120 screen, usually square finish. Chosen from our Electro 
Catalog, our seed catalogs, or a selection of photos, and 
MADE UP TO ORDER ONLY. Allow ten days for completion 
of your order. Prices below apply to copper, wax mold. 
For nickelsteel, please add 25% to listed prices. 
COLOR PLATES: We have a large selection of color plates 
available. 133 screen, square finish, wax mold nickelsteel. 
Chosen from our Electro Catalog, our seed catalogs, or 
proofs submitted, and MADE UP TO ORDER ONLY. Allow 
ten days for completion of your order. 
ELECTROS AND COLOR PLATES ARE SUPPLIED UN- 
MOUNTED (PATENT BASE) UNLESS MOUNTING IS SPE- 
CIFICALLY REQUESTED. THERE IS AN ADDITIONAL 
CHARGE OF 25% FOR MOUNTING. LEAD MOLD OP- 
TIONAL, 25°% EXTRA. If we do not have an electro the 
size you need, you can purchase a photo and have your 
printer make a cut for you. Electro Catalog available free. 
PRICES AS FOLLOWS: 
Note: OUR ELECTRO PRICES DIRECTLY REFLECT THE 
STANDARD ELECTROTYPER’S SCALE IN LOS ANGELES, 
WHICH IN TURN REFLECTS THE HIGH WAGES NOW PAID 
IN THE ENGRAVING INDUSTRY. WE CANNOT CONTROL 
THIS. BEFORE ORDERING, CONSULT YOUR PRINTER. IN 
SOME LOCALITIES HE MAY BE ABLE TO HAVE ENGRAY- 
INGS MADE AT LOWER COST THAN OUR PRICES. Also 
please note recent price reduction in Size ‘‘A.”’ 


WIDTHS Up to & including 1%” 2%” 2%” 3%" Larger 
Black & 
Size White Color 
A. 22 $ 1:95 ener 
B 222-):3.00 See cee 
Geers OOmeSlizz50 
Dig. 00 17.50 
E@eeen sero 25.00 
cen SES 27.50 
Gis. 00 35.00 
fab  Sylone) 35.00 

Quantity price on size 
A discontinued. 


