The delicate complimentary 
tones of the glorious new 
PEACE rose make it an 
ideal subject for floral 
arrangements. 



Camm pie 
oss salecn 

85TH YEAR 
Why It Pays to Buy Direct From the Grower 
When you invest your money in fruit trees or 
grape vines, or in shade trees and ornamental 
plants, you are not buying commodities to be 
quickly consumed and tossed aside. You are 
investing for the long pull—for years of pro- 
ductive yield in your orchard or vineyard or 
garden. 
That is why it is so important to select the 
right nursery—why you will get lasting satis- 
faction by going direct to the grower with an 
established reputation. For our part, we have 
proved it good business to furnish consistently 
the best plant materials that knowledge and 
experience can grow. That was the policy this 
Company started with, 85 years ago. 
Let me take you behind the scenes and show 
you a few examples of how it works out in 
practice. 
First, we grow at rather widely separated 
locations. It would be easier to grow everything 
at one place, but conditions which promote the 
best growth for one class of nursery stock are 
not entirely suitable for another. Consequently 
we grow where conditions fit the case: roses 
and ornamentals at Niles in the equable and 
fertile Mission San Jose belt; fruit and shade 
trees at Loomis in the Sierra foothills where 
decomposed granite soil develops strong fibrous 
roots, and the distinct seasons tend to harden 
the young trees for later resistance to weather 
extremes; and grape vines on pestfree land 
where conditions are ideal for grape culture. 
Our cultural practices are unusual, too. They 
have evolved by continuous contact with the 
leading experiment stations and out of our own 
extensive tests and experience. Consider the 
way we grow roses as typical. We have ample 
water at Niles for the growing of nursery stock. 
But, because we have found that painstaking 
cultivation produces a much hardier plant, we 
cultivate thoroughly and irrigate sparingly. 
You'll discover the advantages of this when 
you have our roses growing in your garden. 
Roeding's Quality fruit trees are grown from 
carefully inspected seed and seedlings. The 
selection of budwood is confined to known 
parent trees with outstanding performance 
records. Spacing in the nursery rows is gener- 
ous, which gives each tree the necessary room 
to develop fully. These three controls, plus strict 
record-keeping, shows up in many ways, but 
chiefly in results in your orchard year after year. 
Equal attention is given to detail in our grape 
growing grounds. When vineyardists visit us 
there, they invariably mention the exceptional 
vigor these young vines show. The difference 
cultural practices can make is easily apparent 
to the trained eye. 
Soil conditioning and crop rotation is standard 
procedure on all our properties. At Loomis, 
typically, there is enough room to rotate fruit 
trees and soil-building crops on a ratio of 1 to 4 
—any parcel can be planted 1 year to trees, 
given 4 years of conditioning. 
We employ a great many other sound pro- 
cedures, but these few indicate why there is 
good reason to buy direct from a trustworthy 
grower. You will find that it pays for you get 
stronger stock for higher yields of fruit and 
flowers, and you get the greatest value for your 
money. Consequently, as large growers, we are 
able to supply you with trees and plants that 
have had more time and money invested in 
their production, and yet sell them at fully 
competitive prices. 
We have never wavered in our “quality first'’ 
objective, but if the temptation ever should 
arise, I know that a visit to some of the thou- 
sands of orchards, vineyards and gardens that 
this policy of ours has helped to make the best 
of their kinds, would convince us of the wisdom 
of keeping the “‘Roeding's Quality” flag flying 
at the top of our California Nursery Company 
mast. 

PRESIDENT 

The Finest New Rose 
of the Decade... 

PEACE. R43. (Mme. A. Meilland.) (Plant Patent 
No. 591.) Pictured above. Offered 4 years ago 
for the first time, this is the only rose to win the 
1946 All-America Rose Selections Award. One 
marvel of this rose is the range of colors through 
which it passes, from opening yellow buds, 
with edges picoted cerise, to glorious five-inch 
blooms of alabaster-white. Each petal is edged 
with pink that seems to deepen as the flowers 
slowly open. Though the bloom is unusually 
large, its effect is that of a delicate and almost 
ethereal loveliness. The large individual petals 
gradually open, a few at a time, around a high- 
pointed center heart of tawny yellow. 
The vigorous plant is as superior as the 
bloom, with clean, holly-like glossy foliage. 
Flowers borne singly on strong straight stems, 
are unusually long lasting. For best results, the 
partially-opened buds should be cut when pink 
begins to show in the margin of the petals. 
Blooms are produced in succession throughout 
the season. A single plant shows, at one time, 
blooms in various stages of opening and chang- 
ing colors—canary yellow, pale gold, cream, 
ivory and alabaster-white; cerise, soft rose, 
apple-blossom pink and finally, a soft pink- 
lavender. 
The pink suffusion in Peace” is accentuated 
in warm weather and in warm climates, but not 
so pronounced in cooler areas. The rose is beau- 
tiful everywhere. We can recommend “Peace” 
for all rose-growing sections without reserva: 
tion. $2.00 each; 3 or more $1.70 each. 
(Also available in a climber. See page 8) 
