
CHRYSANTHEMUM 
CB cons Flowering ft Chrysanthemums 
Since the advent of day-length and temperature control we have seen chrysanthemum cut flowers | 
on the markets every month since 1946. We have observed this history in the making and have the 
opinions of all branches of the trade and are happy to report that the majority are finding no serious 
objection to having a steady diet of chrysanthemums. Retailers are very optimistic in having such 
a long-lasting flower as the chrysanthemum the year around. 
- To have a continuous bloom requires precision growing and the regulation of all factors affecting 
plant growth. This program will only fit the specialist who is equipped to give proper temperature and 
length of day. : 
Varieties play an important part in continuous flowering. The present list of varieties have all been 
tried and those recommended for continuous bloom will be found in another part of this manual. 
Plant breeders are busy producing new varieties with this result in mind. 
Continuous flowering will very likely elevate the already high position of the chrysanthemum as 
a florist cut flower. Some specialists predict that chrysanthemums will be the most important of the 
commercial florist crops. 
Likewise, the selling of chrysanthemum cuttings has reached the precision phase. You want to pur- 
chase your cuttings from the person who is posted on the latest information and can help you plan 
your crop successfully. 
Our representatives are all well versed in the culture of chrysanthemums. They know the pecu- 
liarities of the various varieties and are capable and skilled in planning your requirements for the 
coming season. 
It is a Glpechnt to make available the latest cultural information on this crop. 
Fred C. ner 
comme 
I5 EAST 26th ST.,. NEW YORK 10, N. Y. 
LExington 2-4197 At Madison Avenue 
MUM MANUAL CONTENTS 
Anemone Varieties Pompon Varieties 
Continuous Flowering : Pot Plane Cintore 
Cultural Pointers 
Garden Varieties 
Insects and Their Control 
Large Flowering Varieties 
Newer Insecticides 
Novelty Varieties 
Pests and Their Control 
Pot Plant Varieties 
Shading Information 
Single Varieties 
Spider Varieties 

TERMS OF SALE 
Fifty rooted cuttings of each variety is the minimum that can be supplied. 
More than 50 of a variety must be in multiples of 50. 
Any changes or cancellations of chrysanthemum orders must be received at least 
30 days before shipping date. 
Every effort is being made to deliver stock which is free from stunt, but purchases must be made _— 
with the understanding that we assume no responsibility for losses which may result from stunt. 


