OUR COVER: This is Bruce (son of Warren B. Gannett, president of 
Geneva Floral Co., Inc. and grandson of the late Arthur C. Gannett) 
admiring a display of beautiful yellow mums. 

INSTRUCTIONS FOR ORDERING 
WHEN ORDERING: 
Minimum total order should be at least 100 cuttings. 
Varieties of commercial mums and poms should be ordered in multiples of 50. 
PRICES: 
You will find prices opposite each variety. 
DISCOUNTS: 5% Discount for all CASH WITH ORDER orders. 
2% Discount if Charge Orders are paid WITHIN 10 DAYS from 
date of Invoice. 
TERMS: Cash to all customers without established credit—at least 50% of the 
amount must be enclosed with your order if you want us to send it C.O.D. 
This part payment is necessary because of the perishable nature of the cuttings. 
If shipment is refused for any reason it is usually a total loss. Charge orders 
will become due in 30 days from date of Invoices. 
DELIVERY: All shipments will be made by Express collect unless you specify 
Air Freight or Air Express collect. We recommend Air Freight for distant 
shipments. 
CLAIMS FOR DAMAGE: If plants are damaged upon arrival, NOTIFY YOUR 
EXPRESS AGENT IMMEDIATELY. Get a BAD ORDER REPORT 
made out and signed by him. If this is done, your claim will receive prompt 
attention. You may file the claim direct, or if you prefer, mail us the bad order 
report, invoice and express receipt, and we will file claim for you. Our packing 
is all done by men of experience who have done it for years and any trouble 
must be settled with the carrier. However, we will do all we can to assist you. 
NO GUARANTEE: While we use every possible care to have all varieties properly 
labeled and true to name, we, Geneva Floral Co., Inc., give no warranty ex- 
pressed or implied, also we cannot guarantee a crop as growing depends 
entirely upon the grower. Our liability, in all instances, is limited to the pur- 
chase price of the seeds or plants. 
CANCELLATION: Must reach our office before shipment has been made. How- 
ever, if all or any part of your order has been shipped, we can cancel the 
UNSHIPPED PORTION only. 
CARE OF CUTTINGS WHEN RECEIVED: If your cuttings seem wilty remove 
wrappers and dip them tops and all in cool water and set the roots loosely in a 
flat of damp moss for a few hours, or over night, out of doors in the shade or 
under a cool bench where the wind does not blow on them. If you do this you 
will find they will revive 100% and then are ready to pot or transplant. 
NEVER POT A WILTY PLANT. You may need to shade some according 
to the weather. A little wilting after potting will not harm and a light syringing 
occasionally will help very much. If cuttings are crisp the morning after 24 
hours from potting this shows they are taking water and your danger from 
shipping is over. 
Orders accepted will be subject to the above terms. 
