11620 Barrington Court 
V9G30K SSK XO RROMICER BC KISKAC XC AAEIC 
Los AnceLes 242 Catirornia 
July 12 1950 
STRAWBERRY PLANTS 
FALL PLANTING FOR EARLY SPRING CROP 
Tests have shown that planting strawberries in the fall and keeping the runners off will produce an 
early spring crop, probably two or three weeks ahead of ordinary plantings, and which, needless to say, 
will bring top prices. This method, of course, will require more plants, but it saves a year in getting 
a crop, besides giving an earlier crop at much higher prices, thus bringing back to you that muchAquitk- 
ly the cost of the plants and bringing them into production. Needless to say, the cost of bringing them 
into production will be less, too, due to the shorter time it takes. 
Plants grown in a mild climate such as most of southern California are to be avoided, as they don’t 
get enough cold weather to make them fully dormant which is necessary to produce good, disease resistant, 
heavy bearing plants. Naturally, it is poor economy to set such plants to save a little on the price, 
as the cost of the plants is the smallest item in bringing a patch of berries into production, and you 
can’t afford to plant any but the best. 
We are offering the following northern grown plants for delivery Nov. 1 to 20: 
FOB L. A. FOB No. Calif. or Ore. Number plants 
1000 5000 up, per M available 
hast arms tists cum we oe 00 $22.00 75,000 
Donne ra lereveresisictetsis isto} 0 22.00 80,00 
abo eure bynes cerunuees,0 100 22.00 125,000 
SUerraeciske sitters sa 20400 22.00 25,000 
Lassen. ccdevesit sem «20500 22.00 30,000 
GCupertinop anaes. sn £5; 00 22.00 15,000 
Northwestepsil. cscs. oo. 00 32.00 30,000 
British Sovereign... 27.50 25.00 15,000 
Nareiesiamissicevere teu 20.00 22.00 10,000 
20th Centuryes sete) 205,00 25.00 
Utah Everbearing... 27.50 25.00 
Utah Centennial.... 27.50 25.00 
In California, add 3% state sales tax; in Los Angeles, 3%% 
For shipment after Dec. 20 a discount of $3 per 1000 is allowed, but to be assured of 
gevtting any plants you must order at once. with remittance. NOTE: this discount does 
not apply to 20th Century, Utah Everbearing and Utah Centennial from Oregon. 
Shasta, Donner, Tahoe, 20th Century, Utah Everbearing and Utah Centennial from Oregon 
available for fall planting from Oct. 25 to Nov. 15. 
OFFERINGS SUBJECT TO PRIOR SALE. PRICES SUBJECT TO CHANGE WITHOUT NOTICE. 
UTAH CENTENNIAL EVERBEARING STRAWBERRY 
During the summer of 1940 several everbearing strawberries were being tested in a plot in Utah, in 
which were planted the varieties Minnesota 1166 (Evermore), Streamliner, Rockhill, 20th Century, and 
Lindalicious. The variety Utah Centennial developed from a chance seedling in this plot. 
In production and length of bearing season there is little difference between Utah Centennial and 
20th Century, but Utah Centennial is about a week earlier, larger, more uniform in shape, much better 
flavor and with a larger sugar content, than 20th Century. 
Growers in the intermountain area like the Centennial better than any other variety they have tried 
out. A grower named Matsumoto, in Idaho, when seeking a new variety, tried Centennial on the recommen- 
(over) 
