
R. B. DESSERT, JR., and R. B. DESSERT 
QUALITY 
Every resource of this company is directed toward one goal— 
high quality of our seeds. Backed by years of experience, utilizing 
every facility at our disposal, we offer our seeds without reservations 
to a trade which is becoming more and more critical as to trueness 
to type, purity and germination. 
The tendency since the war years of more critical buying of seeds 
by the ultimate consumer, the farmers and planters themselves, 
will be more and more felt as a guiding impetus from the bottom 
to the top of the seed trade. 
In order to meet the growing demands of the discriminating pur- 
chaser, we will continue to improve the strains we offer. We will 
abandon varieties for which there are proven superior successors, 
and we will continue to keep the sceptic’s frown for any introduction 
—whether our own or that of others—until conclusive proof has 
been offered as to its worthiness. 
R. B. Dessert 
R. B. Dessert, Jr. 
Ely CENTRO?.CALIE, 
January 1, 1950. 
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