DESSERT SEED CO. . EL CENTRO, CALIF. 



New for 1950 

Lettuce, Imperial 404 
Days to 
Maturity 
from Seed 
Imperial 404 (b.s.). This variety was developed by the Dessert Seed 
Company after years of careful head selection. It is a strong, vigor- 
ous plant, does well on the poor, harder types of soil, extremely 
resistant to cold, holds its dark green color throughout the winter 
growing period. With a flat base, small rib, hard, round, very com- 
pact, well protected head, it makes a beautiful package in the crate 
and is ideal for dry packing. 
This variety should be planted in the Imperial Valley from Oc- 
tober 1st to 20th and will mature in 110 to 120 days. 
We believe this variety will be recognized as one of the finest 
of the late Imperial types. 110-120 

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