INTRODUCING — 
The Dallas Chrysanthemum Farm 
The Mumland of the Southwest 
OUR PURPOSE 
To provide you Southern growers with the finest in chrysanthemum 
rooted cuttings suitable for the South and Southwest. Our experience of 
growing mums in the South has proven to us that the varied conditions 
of this area need special consideration in the culture of chrysanthemums. 
Our aim is, therefore, to work closely with experimental agencies in the 
South in order to pass on to you, our customers, the benefits of such 
endeavor. 
OUR EXPERIENCE 
We are new to you, but not to the propagation of chrysanthemum 
rooted cuttings. Our grower has been connected for over twenty years 
with the Geneva Floral Company in Geneva, New York, proven chrys- 
anthemum propagaters, and he comes to us with this invaluable experi- 
ence. However, his experience has not been limited to Northern culture 
alone, for he has done experimental work for three years right here in 
the Southwest. 
Furthermore, we have been in close contact with recognized spe- 
cialists in the field of chrysanthemums in order to keep up to date with 
the latest findings in the field. We are prepared, therefore, to offer you 
clean, healthy, well-rooted cuttings, with which, we are confident, you 
will be well pleased. 
YOUR OPPORTUNITY 
THE DALLAS CHRYSANTHEMUM FARM now offers you the 
very thing you’ve been looking for: Southern grown mums which cost 
you less, yet maintain that same high quality which you want in your 
chrysanthemums. And when we say “cost you less” that’s exactly what 
we mean, for they cost you less per cutting and they cost you less for 
shipping since they are grown nearby. 
BE WISE. ECONOMIZE WITH DALLAS MUMS. 
YOUR COOPERATION 
Our success in this progessive program depends largely upon you. 
Your order, whether large or small, will enable us to bring better mums 
to a progressive South and Southwest. Mail us your order for DALLAS 
MUMS today. 
Sincerely, 
GEORGE D. SALSGIVER, JR. 
