How? When? faa WW baa add ke: 
Where? Why? 

As every gardener knows, good seed 
alone can’t make a successful garden. 
No matter how good the seed, it 
needs proper feeding. Like any living 
thing, it must be nourished. 
As seedsmen, we do everything in 
our power to bring you the finest of 
seeds. We select seeds with the right 
heritage, with the inborn qualities 
that are needed to win out in the 
battle every growing thing must 
fight. 
But once our good seed is in your 
hands, the rest is up to you! So—in 
your plans to get the best possible 
results from our good seed, consider 
carefully the information on plant 
feeding which we give you here. 
Actually, plant feeding nowadays 
is a rather simple, easy job. While 
plants need many different elements 
of food for best growth, all these 
elements can be provided by one 
complete balanced plant food such 
as Vigoro. Without odor or muss, the 
modern balanced plant food takes 
care of all the usual plant needs of 
the garden—and does it inexpensively. 
As to the questions of “How, when, 
where and why’—most of the in- 
formation you need can be told in a 
few words. The basic routine of plant 
feeding for the 
lawn is this: 
home garden and 

For LAWNS: 
Follow these 3 steps... 
1. Check to see that grass is dry! 
2. Apply evenly 3 pounds of com- 
plete plant food per 100 feet of 
area, either with a spreader or 
by hand. 
3. Soak the plant food into the 
ground immediately after ap- 
plying. 
If water is net available merely work 
the plant food off blades of grass 
with back of rake. NOTE: If plant 
food is applied early, before growth 
starts, steps 1 and 3 do not apply. 
Early thaws and spring rains work 
the plant food into the soil. 
For FLOWERS, VEGETABLES, 
BERRIES ... 
Apply complete plant food at the 
rate of 4 pounds per 100 square feet 
of area before seeding or setting 
plants. For established perennials 
apply around plants or along both 
sides of row early in Spring and at 
six to eight week intervals. 
For TREES... 
Make a series of holes 12 to 18 inches 
deep with a 2” soil auger or a point- 
ed stick under the drip of the 
branches. Figure the plant food need 
per tree by measuring diameter four 
feet from the ground and allowing 
3 pounds of complete plant food 
per inch of diameter. Fill holes with a 
mixture of half plant food and half 
soil or sand. 
* * * 
As to your choice of plant food: 
We recommend VIGORO because 
of its unexcelled balance and its long 
record of unfailing reliability. 
Two more gardening aids 
by the makers of Vigoro 
Gardeners in our area are getting 
a lot of help from two other garden- 
ing aids presented by Swift & Com- 
pany, the makers of Vigoro. 
These two gardening essentials are 
END-o-PEST and END-o-WEED. 
End-o-Pest provides all the protection 
most gardens need against chewing 
insects, sucking insects and fungus 
diseases. It comes ready to use in a 
dust gun applicator that’s easy to re- 
fill with a refill cartridge. End-o- 
Pest is also available in large eco- 
nomical packages for use in standard 
dust guns. End-o-Weed is an im- 
proved selective lawn weed killer. It 
kills over 100 weeds, roots and all. 
And it is easy to apply with the new 
End-o-Weed Side Spray that applies 
diluted End-o-Weed to the side while 
you walk. No pumping no wet 
feet. The Side Spray fits on an ordi- 
nary gallon glass jug. Ask us about 
these two great gardening aids. You'll 
find them a real help in making your 
gardening easier and more successful. 

Year after year 
develops 
humus in lawn soil 
UNFED 
VIGORO-FED 
Vigoro helps develop vigorous root systems. 
Each year as part of the old roots decay, hu- 
mus (organic matter) is formed in the soil— 
rich, fertile! Your soil becomes more capable 
of sustaining your lawn 
throughall kinds ofweather 
...a better storehouse for 
moisture and plant food. 
What's more, the vig- 
Orous roots and the 
thick top growth that 
Vigorohelps produce 
actually tend to 
choke out weeds! 
For a lawn of last- 
ing beauty, feed 
Vigoro regu- 
larly. 
