when you 
start your 

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“When you buy on price alone, it’s unwise to pay too much. It is 
worse to pay too little! 
“When you pay too much, you lose a little money, and that is all 
... but when you pay too little, you stand a chance to lose everything, 
because the article you are buying may prove incapable of doing the 
very thing it was bought to do... . Taking it by and large, the com- 
mon nae of business balance makes it impossible to pay a little, and 
get a lot.” 
reas, 
AT 
ee 
—From a statement by National Cash Register Co. 
it’s the (%0/t that Counto 
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