
Heart’s Desire. (Climbing.) Patent 663. Weare retaining this large, 
double and heavily perfumed cherry-red rose, in climbing form, where its tendency 
to ‘“‘bend its neck” is an asset, as with most climbing roses. Certainly one of the 
healthiest and most profuse reds in existence, and an All-America winner in 1942. 
1.50 
High Noon. Patent 704. When we first admired this brilliant yellow 
climber we did not know it was destined for a Regional All-America award, 1948. 
Not considered hardy for severe northern climates but superb for California, the 
Pacific Northwest and the Southern States. If you are still dallying with the idea 
of trying some Pillar Roses, let’s start with High Noon; its growth habit is ideal 
for pillars—bushy, many-stemmed, profuse and constant bloom; or, if you have a 
fence or low wall to cover, you can clothe it in a blanket of gold. 
Summer, 1948. We quote Iva Newman, California—‘A joy all year; never 
without a bloom and never a sign of mildew or rust.” 2.00 
Juno. P.A.F. (Armstrong.) “In no other rose is large size, bright color 
and perfection of form combined to such a degree as in the flower of this new 
variety,” says the originator, and while such a statement could provoke controversy 
in some quarters, we are inclined to go along with these bold words. This is a shapely, 
clear-pink rose of classic proportions, with the excellent plant and bloom habits for 
which Herb Swim’s creations have been collecting gold medals. And, by the way, 
whoever names these fine Armstrong roses also deserves some medals—‘Fandango, 
Applause, Forty-Niner, Tallyho, Nocturne, Taffeta, High Noon, Pinkie, Debonair, 
Mirandy ...and now the Greek goddess Juno—all these titles pleasantly fit the special 
qualities of the roses. Take a bow for those responsible, Mr. Armstrong, s'il vous plait. 
2.00 
Katharine T. Marshall. Patent 607. All-America winner 1943. “Has the 
most luxuriant, biggest and handsomest foliage of any of the new roses,” says 
one of our leading professionals. Not many petals, but of heavy texture; clear, 
warm, unshaded pink; fruity fragrance. From Utah we quote—‘An outstanding 
“thulite-pink.” (We excuse you while you confer with Webster as did we) 
And from Virginia—‘“It holds its head high” as becomes the gracious wife 
of a great American gentleman, for whom this beautiful rose is named. 13) 
King Midas. Climber. Pat. 586. A semi-double climbing or pillar rose, 
with very clean, glossy foliage. Well formed, 20 petal blooms come mostly in graceful 
clusters, which have a happy way of breaking profusely along the nicely arched canes. 
Yes, “it repeats” (in answer to the rose-world’s leading $64 question) and it “smells” 
(good ). 1.50 
Lipstick. A shrub rose reaching 5-6 feet, blooming steadily in clusters mostly 
7, semi-double, 2” flowers of turkey red—a vivid, startling color effect and very 
well named. We divert for a moment, thinking you may be amused by an incident 
last spring, in which a youth of romantic age was assisting in the garden inventory 
of our display plants. He noted the accidental sequence, “Pink Princess, Enchantment, 
Lipstick and Boudoir,” then exclaimed—‘Gee, roses sure do have pretty names!” 
“Now in January, the year of the ‘California big freeze’ with all the garden desolate, 
I picked a cluster of Lipstick, its gleaming, flaming red a fit companion for some stubs 
of unburnt Xmas candles. It holds its color much better than its name might indicate,” 
says Mrs. A. Larsen, Berkeley, Calif. 1.50 
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