




California 
CALLA 
WHITE CALLA. (Aethiopica) Large 
waxy blooms for cut flowers and bor- 
ders in shade. Plant in rich, well 
drained soil. Mammoth Bulbs: 2 for 
75c, dozen $3.75. Large Bulbs: 3 for 
75c, dozen $2.50. 
GODFREY CALLA. White blooms of 
graceful form and medium size. 2 for 
75c, dozen $3.75. 
BABY WHITE CALLA. Potted plants 
only. Each 50c, dozen $5.00. 
BLACK CALLA. (Arum pictum) Deep 
maroon blooms, odorless. Each 75c, 
3 for $2.00, dozen $7.50. 
PINK CALLA. Dainty light pink blooms 
of medium size. Each 60c, 3 for 
$1.50, dozen $5.00. 
YELLOW CALLA. (Elliottiana) Foliage 
marked with silver. Grow in pots or 
shady- beds. Mammoth Bulbs, each 
75c, 3 for $2.00, dozen $7.50. Large 
Bulbs, each 45c, 3 for $1.25, dozen 
$4.50. 
Flowerland CALLAS 

New Giant Calla 
HERCULES 
One of the sensations of the plant 
world. Plants form large decorative 
clumps that may be grown as individual 
specimens or massed in the shade gar- 
den. Both foliage and blooms grow to 
a height of 4 feet or more. The rich 
glossy leaves are as ornamental and 
large as those of Caladium, Elephant's 
Ear. 
The massive pure white flowers are 
of heavy texture, 10 inches across and 
somewhat flared, and are borne on 
towering stems, simply stunning in large 
flower arrangements. 
The planting of Hercules Callas in 
front of our store has attracted great 
attention, and we are glad to be able 
to offer this fine variety. Plants only, 
Each $2.50, 3 for $7.00 
PAUL J. HOWARD’S CALIFORNIA FLOWERLAND 
11700 National Blyd., Los Angeles 64, California 






















