P).. = Mons OT L[YO5O0 
(530) (Fischer, 1950) (85 days) (Rose O’Day x Elizabeth the 
Noweta Rose Queen) (Seedling No. 173-45) 
Noweta Rose is undoubtedly our most sensational introduction to date. I won’t say it 
is any more beautiful than Friendship, Wedgwood, Lavender Lace, or Little Gold, but it 
possesses such a combination of beauty, immensity, and good growing habits that it is likely 
to be included at once in nearly everybody’s list of the “Dozen Greatest Glads’”. 
Noweta Rose is a clean lavender-rose color, not quite as deep as Chamouny and about 
as cool as Rose O’Day. Grows five feet tall for us without a particle of fertilizer and I 
won’t be surprised to hear of its going to six feet when given a shot of nitrogen. But the 
most remarkable thing about Noweta Rose is the fact that it readily opens twelve blooms 
in the field with eight more showing color out of a total of 22-24 buds. (Spikes pictured 
on the cover were photographed the second day after the first blooms opened and had still 
more blooms open the next day.) Unlike most giant glads, Noweta Rose is not floppy but 
has excellent substance and great beauty of form. The only weakness of this variety to 
my knowledge is its refusal to set seed or to produce pollen. So don’t buy it for hybridizing. 
Just buy it to put your neighbors’ eyes out and to win grand-championships! 
Noweta Rose has been exhibited six times with the following results: 
In 1946 we displayed it at the Iowa Glad Show at Sioux City, where it won both the 
first-day and second-day grand-championships. At that time the well-known glad fancier 
and grower, A. J. Amsler, who judged it, wrote us: “I want to congratulate you on your 
seedling 173-45 that won grand champ and second-day grand champ. [ve seen and judged 
a lot of glads, but I can truthfully say that your seedling was the most perfect glad I ever 
judged. I can further truthfully say that it was the best spike I ever judged on the second 
day, which is most uncommon, as most grand champs are unfit to look at the next day in 
at least nine out of ten cases.” 
In 1948 a spike of 173-45 displayed for me by Ernie Vennard at the Nebraska show was 
judged “best seedling of the show”. 
Last spring, in order not to have all my eggs in one basket in the case of our “Great 
Rose”, I sent part of the stock to a fellow-grower and friend near Omaha to have it grown 
for me. He displayed 173-45 at the 1949 Nebraska show, where it won the three-spike 
grand-championship. A basket of Noweta Rose was also judged the Grand-Champion 
Basket. 
At the North American Gladiolus Council meeting last winter in Toronto. Mrs. O. B. 
Geer of Geneva, Ohio, won a bulb of 173-45 as a prize in connection with the program. 
This bulb bloomed in time to hit the Tri-State show at Wellsville, Ohio. where it was 
judged the “grand-champion seedling of 1949” in competition with about 150 entries. 
The fifth instance in which 173-45 was exhibited was by Dr. Knight at the 1949 Iowa 
Glad Show, where it again won the award for best seedling. 
Then, last spring, I sent three bulbs of Noweta Rose to the Laruses in Connecticut to 
see what it would do in the East. One of the spikes bloomed in time to enable them to 
hit the New York City show, where it was judged the seedling champion and also grand- 
champion of the show. 
Numerous growers asked to be co-introducers of Noweta Rose, but frankly I did not 
have the stock to make this feasible. Although Noweta Rose is a tremendous propagator 
and a good germinator, we had an accident with half of the bulblets last spring, when, in 
warming them in a sack near a heater, as we do all important bulblets stocks to insure top 
germination, part of them got cooked. I thought at first we would have to hold Noweta 
Rose another year. I could have raised the price, for this is a $10 glad if there ever was 
one, but not wishing to go over our $2 ceiling on introductions and not having the stock to 
justify unlimited dissemination at such a low price as $2, in view of the tremendous demand 
there is sure to be for this variety, I finally decided to offer it at our regular price but to 
limit sales to two bulbs per customer (unless purchased in the sets on page 9). 
If you want a Grade A thrill in your 1950 garden, be sure to include Noweta Rose! 
Noweta Rose is pictured on pages 7 and 21 as well as on our cover. 
Any size, each, $2. Limit: two bulbs to a customer, except that additional bulbs may 
be purchased in sets on page 5. No bulblets this year except in sets. 
<—« Heart O’ Gold —l|— 
