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: WINNER OF 1949-1950 
GAS ALE ALL-AMERICA AWARD 
Plant Patent No. 789 
74 New Color for a Kose 
FASHION, an exquisite new Floribunda, promises to be one of the most popular new 
Roses with its interest and high novelty appeal. The color is something new for the Rose 
world, and the plant gives a constant mass of flowers throughout the entire season. 
The color is luminous coral-pink overlaid with gold, which softens to a clear coral and 
then deepens to reddish tones at the finishing stage. The buds’ are an interesting oriental 
red, are pointed and open slowly into lovely miniature Hybrid Tea form. 
The open blooms are about 31% inches, sometimes larger. The bud opens slowly into a 
wide-open flower with graceful wavy petals and a rich display of golden yeliow stamens. 
It has an enchanting Old Rose fragrance. bates * 
The plant is full, bushy and very generous. It reaches a height of 21% to 3 feet. The dark 
glossy green foliage is richly attractive and hangs on well, right down to the ground. 
In England where Fashion was exhibited at the National Rose Society's summer show, 
it was given the gold medal for the best new variety shown. The London Evening Standard 
© said it was “‘the sensation of the show. ie 
$2.00 each, $5.00 for 3, $20.00 for 12 
















eels PERMANENT WAVE. Plant Pat. No. 107 
This name was inspired by the delightful crinkling and fluting along the 
edges of each silky petal. The outside of the petals is c rchineal-red, with the 
inside a shade lighter. This variety is particularly useful for its constant 
show of beautiful flower clusters, which stand up well and stay fresh and 
clear in all kinds of weather. Medium height and vigorous growth. 
$1.25 each, : : as a a 
tai Phage h, ’ a 
$3.15 for 3, ie >. 
$12.50 for 12 


IMPROVED LAFAYETTE f 
Medium-sized, deep glowing red flowers, suffused COLLECTION 
with vivid crimson. Blooms profusely. One of the x 7 
finest Roses for bedding. flowering without fail until o. 2 
hard frost. $1.25 each, $3.15 for 3, $12.50 for 12 -_ 
One each of all varieties 
listed on this page. 
FASHION 
IMPROVED LAFAYETTE 
PERMANENT WAVE 
ROSENELFE 
SUMMER SNOW 
WORLD’S FAIR 
$7.00 
VALUE $8.25 
You save $1.25 

© PERMANENT WAVE 
ROSENELFE 
Graceful clusters of dainty La-France-pink flowers, superbly suited to table decoration. 
The neat small buds and open flowers can be used to make gorgeous displays. The color 
holds up well in the hottest sun. Strong grower with excellent foliage. 
$1.25 each, $3.15 for 3, $12.50 for 12 
SUMMER SNOW. Plant Pat. No. 416 
A most prolific bloomer. Clear white flowers cover the plant. New ones form as soon as 
the old ones fade, providing a continuous display for mass plantings or border use. Also 
ideal where a low hedge is desired. 
$1.25 each, $3.15 for 3, $12.50 for 12 
WORLD’S FAIR. Plant Pat. No. 362 ee) 
_ Clusters of velvety, 4-inch rich scarlet flowers which almost hide the luxuriant foliage. 
a! Blooms from late spring until frost. Height about 21 5 feet. 
IMPROVED LAFAYETTE $1.25 each, $3.15 for 3, $12.50 for 12 
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