
We refer to these glorious fall flowers as ‘‘Mums”’ simply because 
the word is shorter and easier to say. Each year we test many 
new varieties. Here are those we found to be outstanding, defi- 
nitely better than the older kinds. We give the blooming date but 
please remember that this varies according to the weather. In 
cloudy weather they come into bloom earlier. Bright sunshiny 
days tend to hold them back. 
“Mums” like rich, well-drained soil in full sun or part shade. 
Plant 2 to 2% feet apart. After new growth is a few inches tall, 
pinch out the tips so as to make the plant branch. In late fall 
after severe frosts you can cut off the tops and put on 3 or 4 inches 
of sand. This helps prevent the plant from ‘‘heaving out” during 
winter. Level off this sand in the spring. Divide the clump every 
2 or 3 years. 
We send out Mum plants either field grown or growing plants in 
pots. Plant the potted plants as soon as you get them, taking y 
field-grown plants, you will notice that there are a number of 
runners coming out of the main stem. When you plant be very 
careful that these runners are not buried too deeply. As the illus- 
tration shows, bring the tip of each runner up to the ground level. 
Remember that the new plant develops from these runners and 
not from the old stem. By taking a little extra care you will 
have grand specimen clump plants the very first season. You who 
7, 

them out of the pots carefully. Water thoroughly. If you should 
get some late spring frosts, then protect these plants. If you get 
M 244 Betty—The tallest growing Mum 
we have, strong, upright plants 3 feet tall 
with double flowers of rose-pink. Starts 
blooming in Early October. Becoming 
popular because of its stately appearance. 
M 25 Carnival—Large, very double, per- 
fect flowers of burnt-orange with reddish 
tinge and gold reverse. Starts blooming 
in Early October. Grows 30 inches tall. 
M26 Chris Columbus—The best new 
white we know. Grows 24 inches tall, 
starts blooming latter part of September 
and is a solid mass of flowers. Lovely in the 
garden and exceptionally fine for cutting. 
It is very frost-resistant, so the blooms 
are good even after frosts. 
M 236 Cody—Originated by the North 
Platte Nebraska Experiment Station. It 
grows only a foot tall and nearly two feet 
wide, making ideal plant for the border. 
Starts blooming in early September and is 
a solid mass of color until frosts come. The 
flowers are 2 inches across and the color is 
a very lovely deep rosy-lavender. 
M 248 Copper Kettle—This is the best 
of its color we have ever seen. The flowers 
are 214 to 3% inches across, a rich coppery- 
bronze shaded gold. Extremely free- 
bloomer, the flowers completely cover the 
bushy plant which is about 2 feet tall and 
just as wide. Starts blooming in mid- 
September. 
M 5 Dr. Longley—We believe this is the 
finest variety created by Dr. Longley. 
Starts blooming in early September and 
comes into full bloom almost all at once 
so that the bush is so covered with flowers 
you cannot see the foliage. Lasts for 
weeks and weeks. The flowers are large, 
many being over 31% inches across. They 
are very pleasing orchid-lavender that 
blends perfectly with other colors. We think 
Dr. Longley is our finest light lavender. 
se a fine plant 2 feet tall and 214 feet 
wide, 
M 233 Early Harvest—A new cushion 
type Mum that we like very much. The 
color is a blend of mahogany-orange-rose 
and red, very beautiful. Makes a perfect 
plant about 20 inches tall and 24 inches 
wide that is a solid mass of flowers from 
early September to frosts. The flowers 
are 2% inches across and absolutely cover 
the entire plant. 

M2 E. H. Hoppert—We rated this the 
most outstanding new Mum in our trials of 
newest varieties. Created by the North 
Platte Nebraska Experiment Station. It 
was the first to come into bloom and when 
severe frosts came many weeks later it 
was still producing new flowers. The 
picture cannot begin to show its at- 
tractiveness. Grows about 30 inches tall. 
The flowers are large, up to 4 inches across. 
Ideal fall colors, bronze, copper, gold and 
orange. Very striking in the garden and 
extra fine for cutting because of its long 
stems. 
M 245 George McLeod—This is one of 
the best English Mums. The flowers are 
large, incurved like a greenhouse Mum, a 
real golden yellow. Starts blooming in early 
October and every flower gives a thrill. 
M 247 Golden Hours— This is the finest 
clear pure bright yellow we know. Grows 
a little over 2 feet tall, and is covered with 
the beautiful fully double, high-crowned 
flowers. We expect this to become Ameri- 
ca’s favorite yellow Mum. Starts blooming 
in mid-September. 
M 4 Lavender Lassie—A very fine cushion- 
type Mum with the loveliest pure lavender 
pompon flowers. Grows 2 feet tall and 
just as wide. The flowers are very frost 
resistant so that even after repeated frosts 
they are handsome. 
M 27 Meditation—Without doubt one 
of the most attractive of all Mums. Large, 
64 












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like to ‘‘keep ahead of the parade”’ will delight in selecting from 
this list of new Mums. All Mums are POSTPAID. 
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very double, 24% to 3 inch flowers on a 
strong, upright plant 30 inches tall. 
Striking in the garden and fine for cutting. 
The flowers are two-toned, jasper red 
with orange reverse. Very fine, indeed 
and a flower that always attracts attention. 
M 235. Nye’s Favorite— Mr. Charles Nye 
is one of America’s greatest Chrysanthe- 
mum experts. Out of countless thousands 
of seedlings, he selected this as his favorite. 
Makes a bushy plant 2 feet tall and just 
as wide. 
tember. The flowers are large, 3 to 4 
inches across, bright sparkling pink with a 
carmine center and petals tipped with gold. 
M 249 Rose Queen—A_ cushion-type 
with perfect 2-inch pompon flowers which 
absolutely cover the entire plant from mid- 
September on. The color is a rich rosy-red 
which deepens instead of getting lighter, 
lovely at all stages. Makes a perfect plant 
about 2 feet tall and just as wide. 
M6 W. P. Snyder— Mr. Viehmeyer, the 
Chrysanthemum genius at the North 
Platte Nebraska Experiment Station who 
created this, thinks it is his best. It is very 
fine. Makes a rather bushy plant 24 inches 
tall. Starts blooming in mid-September. 
The flowers are very double, 2% to 3 
inches across, and different from all others 
in color, a blend of tangerine, orange, rose, 
gold, carmine and apricot. 
Postpaid Prices on All 
Mums on This Page, Varieties Alike 
or Assorted, Your Choice 
Each 60c, 3 for $1.50, 6 for $2.50, 
OUTSTANDING 
COLLECTION 
1 E. H. Hoppert, copper 
1 Nye’s Favorite, pink 
1 Meditation, red 
1 Chris Columbus, white 
1 Dr. Longley, lavender 
1 Golden Hours, yellow 
oli All © for $2.25 Postpaid 
Starts blooming in mid-Sep- — 

