THE JOSEPH F. MARTIN COMPANY is America’s Leading, Exclusively 
Wholesale Source for FINE PERENNIALS . .. Quality and Dependa- 
bility is the Only Secret . . . GOOD PLANTS and GOOD FRIENDS 
Have Done It . . . TOGETHER!!! 

FOR TRADESMEN ONLY! 
This company does not sell at retail, directly or in department. The flower 
production is not cut. We do not sell plants to you and turn-about to enter into 
competition for your outlets! 
Our business is confined to production and delivery of perennial plant material 
for the Florist, Nurserymen, Cut Flower Grower, Plant Merchandiser, Land- 
scape Gardener and Landscape Architect. 
That policy makes for an extraordinary ability to satisfy you, the tradesman, 
the only one who receives our listings. 
Thirty years of steady growth, an ever expanding magnitude of rich trade re- 
lationships, provide the inspiration and the will to continue faithful adherence 
to the policy. 
THANKS, good friends, for your confidence. 

FULLY DEVELOPED FIELD GROWN PLANTS ONLY! 
There are NO seedlings, NO finely cut divisions. The listings and pricings con- 
sider only plants at exhibition grade. NOT too young, NOT too fine to survive 
the rigors of shipping and transplanting; NOT so old that they have spent their 
major productivity here where it is wasted for your purposes. 
They are plants at the practical standard, grown to the traditional understand- 
ing of perennial plant qualifications. 
There is quality in the assortment of varieties, too. Good judgment is never 
allowed to yield to current intensive promotional interest. Every plant in this 
list, new or old, holds a solid position in horticulture, must be practical and 
profitable turnover items. 


a 
Agree with the experts, PLANT IN THE FALL! 
Technical observers and experimenters, conscientious and studious men, are 
prolific in their writings and lectures that advise us to plant in the fall. 
The increasing inclination of tradesmen to acquire their stock and set it in the 
fall is good evidence that the advice is sound. 
The nature of the plant business, with feverish activity concentrated in the 
spring, allows the time to be thoughtful and selective with your assortment, to 
handle your plants properly when you get them. 
Mother Nature approves, too! Plants are slipping to dormancy. It is the best 
conditioning for good arrival, speedy and successful transplanting. If drainage 
and quick mulches are tended, soil preparation for fall planting need not be 
nearly so critical as it is in the spring. 

“ 
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A SPECIAL CASH DISCOUNT 
In effect, a cash discount is a profit on investment even before the merchandise 
is received, and we are glad to tender the advantage to you. For your cash 
consideration, take — 
3% On All Orders Of $10.00 or More 
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