A New System of Marketing Varieties 
Inasmuch as it is impossible for me to plant 
and maintain large stocks necessary for a cus- 
tomary commercial iris business without serious- 
ly interfering with the continued development 
of my hybridizing program which now is well 
established and should be more productive each 
year. It is my intention to keep the commercial 
aspect subordinate to the production of new 
varieties. I am placing these introductions on 
the market at a fixed price which at first may 
seem excessive but in consideration of the fact 
that after eighteen years of effort not more than 
twenty-five varieties developed to date will 
reach the market, prices asked are certainly 
not exorbitant. In establishing these prices 
available stock has not been a consideration 
but it has been my aim to price them according 
to their relative merits. Furthermore when the 
purchaser acquires sufficient stock to offer them 
for sale lower than the introductory price I 
shall omit the variety from my price list leaving 
distribution of stock to the dealer or dealers 
though I may occasionally sell varieties in sur- 
plus to visitors to the garden but shall make 
no effort to do so as I have adopted this plan 
of marketing solely to rid myself of the work 
associated with the selling of iris in the usual 
manner and I will at no time enter into compe- 
tition with the dealer. 
Terms and Conditions 
My own originations are offered exclusively 
as no other varieties are grown except for com- 
parison purposes or occasional use in breeding 
operations and none are for sale. Prices listed 
are net and remittance must accompany order, 
no orders accepted for C. O. D. shipment. No 
charge for packing. Shipments by Parcel Post 
prepaid anywhere in the U. S., elsewhere con- 
signee must pay transportation charges. Avail- 
able stock is limited and orders should be 
placed early to avoid disappointment. All orders 
will be filled in same sequence as received and 
no substitutions will be made unless requested. 
Stock supplied will be one year plants when 
available otherwise strong natural divisions 
from one or two year plants only may be 
supplied assuring vigorous stock which under 
favorable conditions should give a good percent- 
age of bloom first season after planting. Ship- 
ping season early Fall, late September or early 
October unless otherwise requested which will 
be at customers risk. 
W. A. PAYNE 
Rural Route No. 3 
Terre Haute, Ind. 
