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FULL SPEED AHEAD! The Smooth Seas Of 
Dp s ‘Strong Consumer Demand 
That's the command the Captain of the ship gives when he 
sees something ahead to hinder the progress of his ship. Al) 
nurserymen are fortunate in being in much the same situation. 
There appears to be nothing In the immediate future tohinder 
you from having another good year of business. Your success 
during this coming year depends largely on how well you serve 
your customers and how efficiently you operate your business. 
To serve your customers well you must have what they want -- 
when they want [t. It must be of the highest quality possible 
and at a price they are willing to pay. These leaflets dur- 
ing the coming months will carry items we know are good. 
Everything offered will be of the very best quality and you 
will agree that the prices are right. We think you should es- 
timate your needs early - place your order with us - and then 
rest assured that you are. going to get just what you ordered. 
During this past shipping season we had to turn down many ord- 
ers because certain Items were sold out. In practically every 
case, If the orders had been placed earlier, we could have 
taken care of them. HOW MANY DOLLARS DID YOU MISS THIS PAST 
SEASON BECAUSE YOU DIDN'T HAVE THE ITEMS YOUR CUSTOMERS WANT- 
ED? 
We, here at the CENTER OF THE SOUTH, are expanding our 
production as fast as we can, but the Increased demand (part- 
Icularily on ornamental stock) has greatly exceeded the supply. 
It appears that this condition will continue to exist for the 
next two or three years. TOP-QUALITY NURSERY STOCK CANNOT BE 
GROWN OV:IR NIGHT. We fully realize that you cannot tell the 
exact quantity of any given item you are golng to need for the 
coming season, but you can make a close estimate and place 
your order for that amount and take a lot of the last minute 
worry off your shoulders. 
The economic forecasters tell us that efficient, aggress- 
ive management will bring in profits for the year ahead. Plan 
your operations accordingly and FULL SPEED AHEAD! 
: Place that order TO-DAY 
To: THE CENTER OF THE SOUTH 
“@OUTHERN KJURSERY (~O. 
Esteblihed in 1672 AND LANDSCAPE Inc. 
TELEPHONE 2302 
WINCHESTER, TENNESSEE 
DANIELL. THE PRINTER. WINCHESTER. TENN. 
