Hear Friends 
1949 was Good News Year for our sales topped all records. Advertising placed 
in leading Garden Magazines and an article in the June issue of House and 
Garden by Ann Roe Robbins, featuring Steele’s pansies, brought inquiries from 
all over the world. Miss Robbins’ new book, ‘‘How to Grow Annuals’, gave us 
top billing and brought us more letters. 
1950 advertising will include Home Garden Annual Garden Guide, House and 
Garden, Flower Grower, Popular Gardening, and Sunset. Growers who plant 
our seed exclusively reported sell-outs and ordered more seed for late sales. 
Market operators sent us emergency calls for names of wholesale growers who 
could supply them with plants and home gardeners wrote in by the hundreds 
for the names of growers in their vicinity who had Steele’s Pansy plants. 
We have introduced Steele’s Pansies through our advertising to thousands of 
amateur gardeners who want to plant fine pansies but have not been able to 
find top quality plants. They are looking to you to supply them with plants 
that will measure up and they will insist on Steele’s. 
We have told the world about Butterfly Hybrids and now we have made a 
substantial reduction in the price to assist you to take advantage of the greatest 
demand a new pansy introduction has ever known. Don’t forget that these 
hybrids will tolerate heat better than other pansies and make a later sowing 
to extend your market period. The arrangement on the cover was photographed 
on our hottest day last summer. Grow enough of these new pansies and let 
your customers know that you have plenty to supply their requirements. 

Enlarged four times from 35mm kodachrcme 
STEELE’S PANSIES AT TEMPLE Gif 
THESE PICTURES ILLUSTRATE THE EXCELLENT RESULTS WHICH CAN 86 08, 
NOTE HOW THEY BLEND WITH TULIPS AND OTHER FLOWERS. NOTICE THEINT 
These Prices Will Replace All Other Price Lists 
Which You May Have 
JUMBOS 
Pay Dirt—The largest golden golden yellow ever produced. Blooms have dark 
rays or tiny dark faces. Fine habit of growth and resistant to summer heat. 
Jumbo Beaconsfield—A true Beaconsfield type. Upper petals rich lavender, 
lower deep violet. No blotch. Fine for border and color effect. 
Jumbo Mixed—Our origination. Field plants producing flowers up to five inches 
in diameter. Many new and unique colors—pastel orchids, apricots, yellows, 
blues, brass tones, copper bronze. Purple, red, in addition to many multi-color 
combinations and selfs. Fine form, heavy substance, long strong stems. 
FULLY TWO WEEKS EARLY. 
PRICES OF JUMBOS 
200 s 600 s 1/16 oz. Vg oz. V4 oz. Vn oz. 1 oz. 
Va) it Uaee eee ee oo $1.00 $1.75 $3.00 $5.00 $9.00 $16.00 $30.00 
Beaconsfield —................ rae 1.00 1.50 2.75 4.75 8.00 
Jumbo Mixed 7... ete 1.00 1.75 3.00 5.00 9.00 16.00 
(2 oz. $30.00; 3 oz. $43.50; 4 oz. 56.00; Ib. $180.00) 
NEW INTRODUCTIONS 
Moon Moth—A very beautiful immense white with the outstanding character- 
istics of Pay Dirt, which is one of its parent plants. Dark blue pencil markings 
radiate from the center, many showing a yellow blotch on the lower petal. 
Jumbo Bronze Tones—A blend of many grand colors ranging from old gold, rich 
copper and sunset tones to deep browns. Many smoky blue-bordered types, rosy 
toned bronze beauties and all with excellent texture and beautiful form. 
Immense size. A true Jumbo strain, the result of many years’ selection from 
our Jumbo fields. 
Madame Steele—A huge Jumbo purple selection. Wonderful for adding velvet 
violet shades if your clients like their pansies darker in color. No faded or 
magenta tones. 
PRICES OF THE ABOVE 3 NEW INTRODUCTIONS 
200 seeds $1.00; 600 seeds $1.75; 1/16 oz. $3.00; Vs oz. $5.00; V4 oz. $9.00; 
V2 oz. $16.00; oz. $30.00; 2 oz. $55.00 
