ANNUS DOMINUS MCML 
On this, the first of a new year, may we wish you health, 
happiness and prosperity for the next 365 days to come. We are 
especially interested in your prosperity because therein lies the 
reason for the existence of our business. Furnishing you with top 
quality nursery stock at a price that enables you to realize an ex- 
cellent profit gives us a great deal of pleasure as well as a reason- 
able profit for ourselves. Your enthusiastic reception of our mailings 
during the past fall season has been most gratifying. You've 
bought us out on some items — lowered our inventory to a very low 
figure on others — For this we thank you! However, we still have a 
good selection of varieties and sizes from which you can select your 
needs for the coming spring months. 
The economic forecasters have told us to expect a good market 
for the coming spring months with the buyers exercising more select- 
ivity and placing more emphasis on quality. That's exactly what 
The Southern is doing down here at: The Center of the South — 
PLACING THE EMPHASIS ON QUALITY. 
This past growing season was the best in many years. Open 
weather during the fall months enabled us to cure, dig, grade and 
store our trees in an even better manner than usual. Each size 
grouping is well branched carrying good heighth. The items on 
this list are awaiting your orders. They can be shipped immediately 
or held until whatever date you wish them shipped. The important 
thing is to place your orders while our stocks are still complete. 
While you can get what you want! You run absolutely no risk! 
YOU ARE PRICE PROTECTED. You book your order at the prices 
listed herein. If we publish a lower price before your order is 
shipped you get the benefit of the lower price. If we raise the 
‘price your order is shipped at the old low figure. You can’t lose — 
BUT — BY ACTING NOW you can be assured of top quality stock 
for your spring customers and further be assured of their repeat 
business. 
REMEMBER! Never has quality been more important. Keep the 
customers you have and gain new ones by the high quality stock 
you sell. ORDER TODAY 
From The 
CENTER OF THE SOUTH 
GOUTHERN \JURSERY (CO 
Established in 1872 AND LANDSCAPE INC. 
WINCHESTER, TENNESSEE 
ct ang 
CO) 
Sy 
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To further serve our customers the SOUTHERN has just com- 
pleted a modern storage plant to enable us to hold your orders 
until you want them shipped. The building contains over 8,000 
square feet of storage space and over 54,000 Cubic Feet of saw- 
dust was used as insulating material. It has a forced air ventilating 
system and is so arranged that either freight cars or cargo trucks 
can be loaded directly out of storage at any time. 
