SAVE ON TRANSPORTATION COSTS THROUGH OUR 
COLD STORAGE DISTRIBUTION PLAN. 
If you are located east of the Mississippi River or more than 500 miles from Jacksonville, Texas 
Here’s what we will do. 
if 
Whenever firm orders for any general area total a minimum carload (10,000 units) we 
will make a pool car shipment to a cold storage warehouse in advance of earliest shipping 
date. 
. We will pay the freight and cold storage charges. 
. We will bill you at distribution point prices when car is shipped. 
Here’s what you do. 
1; 
At the earliest possible date send us your firm order for your entire season’s require- 
ments. This order may be broken down into several orders or lots of a size to accommodate 
your sales for 10 days or 2 weeks. 
. You may withdraw your stock from storage in lots whenever and as you need it by merely 
notifying the cold storage company. 
. You pay transportation charges from the cold storage warehouse to your store. 
. You pay us net 30 days for each lot from date the lot is withdrawn from storage. 
YOU benefit under this plan by: 
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2 
3. 
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Lower delivered cost. Even though the base price is higher, your delivered cost will be less 
because of the high express rates that apply when stock is shipped direct from nursery. 
. Being able to exploit favorable weather conditions to the fullest by withdrawing stock on 
short notice. Conversely if weather conditions are bad you may delay withdrawal. 
Maximum reduction in shrinkage. Since you may withdraw stock only as needed, spoil- 
age should be practically eliminated. 
. Customer satisfaction and good will. Since you will be always selling nursery fresh stock 
from storage, customer complaints should be negligible. 
What we cannot do: 
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Place unordered stock in storage. Still high packaging and transportation charges make 
the risk too great. Special orders to fill out fast moving varieties and to supplement orig- 
inal orders will be shipped promptly from our nursery cold storage at Jacksonville, Texas, 
and will be billed for at the F. O. B. Jacksonville price, with customer paying the trans- 
portation charges from Jacksonville. 
. Except in a few instances where trucks can be used, we cannot ship to cold storage for 
later distribution in less than carload lots. Such lots would have to be shipped by express 
at rates 3-4 times the carload freight rales. 
This plan works—A proven success. 
This plan has been operated successfully at the following points: Atlanta, Ga., Albu- 
querque, N. M., Amarillo, Texas, Colo. Springs, Colorado, Denver, Colorado, Pueblo, Colo- 
rado, Kansas City, Kansas, Orlando, Florida, Richmond, Virginia, St. Louis, Mo. 
It can and will be worked in any locality where proper storage facilities are available 
and sufficient orders in a general area total a minimum carload of 10,000 units. 
Place your order AT ONCE and be sure to get in on the benefits of this plan. 
CL AG: Wilson Nurseries e Vee ean ate eae 
