White Elm Nursery 
Company 
HARTLAND, WISCONSIN 
West of Village on Highway 16 
Phone 535 
THE WHITE ELM NURSERY COMPANY is one of 
the oldest and largest nurseries in the state. Eighty acres 
are devoted to the growing of a complete assortment of 
trees, shrubs, evengreens, fruits and perennials that are 
hardy for this state. The firm for many years has special- 
ized in larger sized landscape material and while this still 
is a definite part of the business, many other outlets con- 
stitute a large part of the annual sales. The Company 
now has salesmen serving almost all of the southern half 
of the state. Many landscape contractors in the Milwau- 
kee area depend upon the nursery for their source of high 
~ grade plant material. In addition, the nursery does a 
small amount of wholesaling, shipping not only to other 
r nursery firms in Wisconsin but to most all the mid- 
western states. 
The White Elm Nursery Company originated in 
Oconomowoc in 1900. 
to its present location in Hartland where it has expanded 
to its present 80 acres. In conjunction with the growing 
of the hardy nursery stock, the company also operates 
large greenhouses. A floral department serves Hartland 
and the surrounding areas with flowers for all occasions, 
Officers of the company are Laurence G. Holmes, 
president and general manager, and Willard A. Dustrude, | 
secretary-treasurer, 


PATENTED ROSES 
PATENTED ROSES, HYBRID TEAS 
2 Yr. No, 1, $2.50 each 
Applause - double light red. Very fragrant and prolific. 
Apricot Queen - Orange with apricot to salmon rose 
base. Vigorous. 
Blaze - Semi-double, brilliant scarlet. Most desirable. 
California - Enormous size, two tone orange and yellow 
overlaid with Saturn-rose. 
Capistrano - Rose pink, long stemmed. Very vigorous 
grower. 
Charlotte Armstrong - Blood-red bud, opening to bright 
cerise. 
Countess Vandall - Bright pink with yellow at base. 
Diamond Jubilee - large buff-yellow, very vigorous. 
Eclipse - Deep gold bud, yellow bloom. 
Grand Duchess Charloite - Coral-red changing to soft 
coral-pink. 
Horace McFarlane - Buff-salmon, spicy scented, large 
bloom. 
Lowell Thomas - Lemon-yellow, strong grower. 
Mary Margaret McBride - Pink buds opening to yellow 
and gold blend. 
Margaret McGredy - orange-scarlet. 
McGredy’s Sunset - Chrome-yellow. Fragrant. 
Mission Bells - Deep salmon opening to shrimp pink. 
Vigorous. 
Mme, Chiang Kai-shek - Lemon-yellow, very vigorous. 
Peace - Tremendous bloom, very durable. 
to cream color. 
Rex Anderson - Pale yellow to white. 
Pale yellow 
Suiter’s Gold -Yellow buds shaded orange-red. Vigorous. 
Taffeta - Pink, salmon and yellow. Vigorous grown 
PATENTED FLORIBUNDAS 
2 Year No. 1, $2.00 each . 
Betty Prior - Carmine-pink cluster. pt ioe 
Goldilocks - Deep-yellow, fragrant. Profuse Siagiee 
Pinocchio - Pink suffused salmon. Very satiate 
ous. 
In 1924 the nursery was moved ~ 
World's Fair - Large crimson to scarlet clue ‘Vigor- 

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