
PHILODENDRONS 
AND OTHER DECORATIVE HOUSE PLANTS 

We are extremely happy to announce a list of new top ranking house plants. 
Foremost on any list of house plants is the Philodendron. It has earned the 
top rung of the ladder because it can adapt itself to the trying conditions of today’s 
steam-heated and often ultra-dry homes. Likewise, it will stand air-conditioning. 
The beauty, color and design of the leaves is unsurpassed for modern decoration 
of interiors whether it be in the home, office or public lounge. The trend of modern 
architecture demands plants. We are extremely proud of the special introduction 
of Self-Heading Philodendrons. Here is an entirely new type of growth that has 
long been needed in Philodendrons. The leaves radiate from the center or crown 
in a graceful circle of glossy green foliage. You do not need a totem pole or trellis 
for this type of Philodendron. P. Wendlandi and P. Orlando can be grown for 
many yeats in any home. 
We list twenty-five different Philodendrons, all of which are distinctive and 
attractive. There are an estimated 250 species. We expect to introduce other 
hybrids and species as the stock becomes available. We refer you to the October 
issue of the Flower Grower magazine for a feature article om Philodendrons by M. 
B. Foster. 
Culture: Keep moderately moist. At least one good soaking a week. Inter- 
mediate watering if necessary. A mulch of peat or sphagnum moss will prevent 
excessive surface drying if in a heated home. Cleanse foliage once a month with 
damp cloth. Feed with fertilizer once a month to maintain good color. (Fol- 
low directions on package—apply in solution of water.) 
A PHILODENDRON CAN BE GROWN IN EVERY HOME. 
and Boynton Beach on the Gulf Stream 15 
