RED RICH EVERBEARING STRAWBERRY 
(PLANT PATENT No. 993) 
See color photo on front cover 
and pages 3 and 4 in our 1950-51 catalog 
“RED RICH plants now shipped in SUR-GRO Shipping Container, 
the most outstanding development in strawberry plant shipping 
containers yet devised. And with rare exceptions you can now 
count on fast 24 hour shipping service. 
READ WHAT GROWERS SAY OF RED RICH 
VISTA, CALIF., Sep. 1951: RED RICH are delicious, the best we 
have ever tried. We like the RED RICH so much better than the 
UNIVERSITY types which are grown at Oceanside, and we hope to 
plant more next year. 
MODESTO, CALIF., 9/5/51: We also find the RED RICH strawberry 
very satisfying as an everbearer. The plants were planted 
late we thought but they commenced bearing and have borne 
steady all season and are still at it. They are firm tex- 
ture and fine flavor. We would be in the market for plants 
for an acreage if we could get them reasonable enough since 
we see what they are like. 
ESCONDIDO, CALIF., Sep. 1951: We planted our RED RICH straw- 
berries alongside a patch of KLONDIKES; the RED RICH were 
twice as large and had twice as many berries as KLONDIKE. 
CORNVILLE, ARIZ., 9/4/51: Your RED RICH strawberries have been 
extremely successful here in a very hot, dry climate, the 
size, flavor and yield are exceptional and their keeping 
quality is best of all. We have Wayzata here already but 
intend to replace them gradually with RED RICH. I am enclo- 
Sing this with my new order for RED RICH. 
ARCATA, CALIF., 9/27/51: Though our RED RICH berries were not 
in the ground until May, yesterday we picked enough for 
shortcake for 5 people, and had actually picked numerous 
berries before since the first of this month. Because we had 
not expected much more than to perhaps sample the berries 
this season you can see how amazed we have been to not only 
have the largest berries we have ever seen, but from 24 to 
30 berries in all stages on all our plants, and altho the 
nights are damp with fog and mists, the sun only a matter of 
a few hours afternoons, the berries are ripening without rot 
or trouble, and are of excellent quality, and of giant size. 
We are well pleased with our investment. 
LOS ALTOS, CALIF., 9/10/51: The RED RICH strawberries are very 
fine large berries and very heavy with fruit - fine flavor. 
