out his experiments and through his rigid selection and 
outstanding cultural practices was able to bring them to 
a successful conclusion—their entry upon the world 
market and their acceptance by the trade and the public. 
It is this example, no less than my grandfather’s work 
with the famous daffodils that he developed, that led us 
to try our hand at lily raising. From a mere pastime and 
hobby of twenty years ago it has now developed until it 
has become the mainstay of our business and the fifty or 
more acres that we have planted to lilies this fall com- 
prise none but the finest new hybrids and superior, 
selected strains of the species. It is in viewing these 
new lilies especially that we can ask you to share with us 
the achievements that your orders and hence your sup- 
port have made possible. To see, as we can show you, 
more than seven acres of the Cascade Strain of L. candi- 
dum in full flower is an unforgettable sight. Purer 
white, better in form, more free-flowering than any L. 
candidum you have seen, these new lilies are also disease- 
resistant and more vigorous in growth. 
Much has been said and written about our new L. 
tigrinum-umbellatum hybrids. Their number was legion, 
but through most drastic scoring we have reduced them 
to less than twenty clones, most of which have been 
named and are offered in this catalog. The remainder, 
those hundreds of magnificently colored hybrids, com- 
bining the very best qualities of their parents and adding 
new refinement in color and form, we have mixed and 
are offering as Mid-Century Hybrids. These lilies and 
their ancestors have been photographed by LIFE maga- 
zine and may possibly be printed in that magazine next 
spring. They were also illustrated and described in the 
Saturday Evening Post of October 15th, 1949. 
Our new L. elegans-umbellatum hybrids in many new 
colors and with real hybrid vigor are being offered this 
year not only in three outstanding clones, but also as a 
mixture. The name we coined for them, “Rainbow 
Hybrids,” while by no means original, describes them 
well. Aurelian Hybrids, those fine intermediate forms 
between the best trumpet lilies and L. Henryi, will be 
found described in the body of this catalog. Ample room 
has been given to the Fiesta and Olympic Hybrids, to 
the beautiful Golden Chalice and Bellingham Hybrids 
and to the latest addition to our lily family, the Holly- 
wood Hybrids. Special attention has been given to the 
best true species lilies, all of them raised by us from seed 
taken from selected plants, pollinated by the best forms 
only. 
As in previous years, we obtained during 1949 a great 
OREGON BULB FARMS 
GRESHAM, OREGON 
deal of publicity for our bulbs. The “Saturday Evening 
Post,” which reported on our activities with lilies in an 
article written by Frank J. Taylor, led the field by its 
able presentation of the subject and the magnificent 
color illustrations. The “Flower Grower” printed two 
of our articles on lilies, the one covering the Madonna 
lily in all its aspects, the other devoted to the newer 
hybrids. “Sunset Magazine,” the “Home Garden,” 
“Horticulture” and many other magazines and publica- 
tions are devoting more and more space to the better 
varieties of bulbous plants. Since we specialize in the 
production of this material, the publication of these 
articles not only helps us, but is also most useful to our 
dealers. 
The very considerable response that we receive after 
each article is published is overwhelming proof, if such 
were still needed, that this form of publicity is of the 
greatest value to all dealers. All inquiries that we receive 
as a result of these articles are referred to the nearest 
dealers. Our business is, and will always be, exclusively 
wholesale. 
On the other hand, while we do not sell directly to the 
public, we are always glad to receive your customers and 
to assist them in making a selection for their gardens. 
We aim to maintain a small, but attractive, flower show 
in one of our buildings and the large fields of lilies and 
daffodils have induced many an amateur gardener to 
purchase considerable numbers of high-priced bulbs 
from their regular dealer or mail-order house. Our large 
scale breeding projects have been of particular interest 
to many visitors to our farms. In almost endless variety 
of form and color, acre upon acre of new lilies invari- 
ably create new enthusiasm among the amateur gar- 
deners. If we could only show these lilies in the major 
gardening centers of our country, our sales problem and 
yours would be considerably lighter. 
On the next pages will be found a further report on 
lilies, some special points in connection with our sales 
terms and conditions and prices that will prevail for the 
1950 season. In setting the prices we have been governed 
only by our desire to quote the lowest possible prices 
consistent with the best quality. We realize only too well 
that the increased cost of living, the higher costs of 
shipping and the increased merchandising costs to all 
of us will make sales resistance all the greater. We 
therefore feel that we must cooperate with our dealers 
and make the best possible prices during these difficult 
years, so that a sufficient turnover can be maintained 
in quality bulbs. 
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