From: ORZGON BULB FARMS, Gresham, Oregon February 1950 
Use Color in your Catalog. 
We strongly urge you to consider using our lily pictures 
in full color in your 1950 catalog. All pictures shown in our 
large lily poster, mailed to you in 1949, are available, This 
poster is printed in lithographic or offset process, Our printers, 
Abbott, Kerns and Bell of Portland, Oregon, stand ready to quote 
you attractive prices on color work for your catalog, special 
wriserts, covers, etc, 
For those of our customers who cannot use the offset 
process, or who want their printing done in a local plant, we 
have made up a group of eight new lily vnictures in letterpress 
printing plates. These pictures are made in four color process 
and we can suoply you with electros at }60.00 ner set. If ordered 
in groups of four subjects at a time, the cost can be reduced to 
52.50. Both quotations include the progressive proofs, It is 
our intention to use the revenue from the sale of electros to engrave 
further plates and, as the vears go by, we expect to have a complete 
and representative group of lily pictures in both offset and in 
letterpress process availabie to the trade, 
For 1950 we have mage up eight new plates. Four of these 
are in "outline", without background, in approximately 34 x 4" size. 
They are: 
* SERENADE, outward facing new Tigrinum hybrid 
% ENCHANTMENT, U. S. plant patent 862, upright, 
nasturtium-red, Tigrinum hybrid 
FLAMINGO, new Umbellatum hybrid 
sie 
Px 
AMABILE & AMABILE LUTZCUM, one red and one yellow flower 
Four other plates wiii be made with backgrounds, in ap- 
proximately 3 x 34" size, They are: 
PAGODA, group of stems in vase (3-1/8 x 34") 
CANDIDUM "Cascade Strain", single stalk (3 x 3-3/4") 
TALISiialy, new Tigr a ACR oid ae nybrid (Bix 35") 
PINK CENTIFOLIUM, grand novelty (3 x 33") 
The electros will be available by February 1. To expedite delivery 
please order direct from the engravers: 
Hicks-@hatten Engraving Company, Mr. WW. J. Jennings 
Hughes Building, 115 5. W. Fourth Avenue 
Portland, Oregon 
* Plates marked * are entirely new. All others are identical, 
except in size, to the ones used on our wall chart, 
