houses at a fraction of growing cost,” said 
Hoenshel. “At least ee large Northern 
operators are making serious plans to 
enter the field here. “They are receiving 
full cooperation from local growers, alite 
are glad to see this section turn into a 
flower center.” 
This is a case of small operators wel- 
coming larger competition. The local men 
feel] chet Ratena red production will re- 
sult in standardized and improved mar- 
keting and probable direct airport service 
to the large buying centers. 
Paul Jeffers on the South Fork has been 
one of the pioneers on this deal, experi- 
STANLEY SMITHS CLUSTER MUMS HIT MIDWINTER 
menting for Harry Allen, one of the 
world’s experts on chrysanthemums. Stan- 
ley Smith at Stuart has an experimental 
planting under cloth for one of the North’s 
largest wholesale producers, who has been 
sO delighted with the quality of the Stuart- 
raised “mums” that he is definitely going 
into large production in South Florida, 
and most probably in Martin County, Roy 
Bessemer at Jensen Beach has had a suc- 
cessful crop this year on muck-covered 
sand land, plans expansion next year. 
While more economical than the green- 
house plantings, and productive of health- 
ier, more vigorous growth, the “mums- 
MARKETS 
Ot ARO RIIRER mr tot: 
—Coutant Photo 
